Sales Development Representative, Feedr
£36-40k
OTE
£34-36k
BASE
3 days a week in office (Old Street, London)
Healthy, delicious food delivered to the workplace
Be an early applicant
Healthy, delicious food delivered to the workplace
21-100 employees
Be an early applicant
£36-40k
OTE
£34-36k
BASE
3 days a week in office (Old Street, London)
21-100 employees
Company mission
To sustainably deliver tasted-and-tested food fresh from local vendors.
Role
Who you are
- A self-starter who wants to build a career in commercial roles
- Curious and customer-focused – you want to understand problems and solve them
- Organised, reliable, and on top of your follow-ups and priorities
- Motivated by data and keen to test, learn and improve
- A team player who’s collaborative, supportive, and in it for shared success
- Genuinely interested in food and hospitality, and excited to represent great products
Desirable
- Comfortable using tools like HubSpot, Google Sheets, and LinkedIn Sales Navigator
What the job involves
- Generate and qualify outbound leads through email, phone, LinkedIn, and events
- Book high-quality intro calls for our BDMs, with a smooth handover process
- Run discovery conversations to understand prospect needs and buying signals
- Keep our CRM (HubSpot) up to date with detailed records of outreach and lead progression
- Support sales and marketing campaigns with tailored outreach and follow-ups
- Helping build sales decks, outreach templates, and other materials
- Working closely with Sales, Marketing, and Customer Success to stay aligned and share insight
Application process
- Phone Screen (30 mins)
- Video call with Hiring Manager (30 mins)
- In Person Interview (45 mins)
Salary benchmarks
Our take
Acknowledging that the B2B food delivery market has fallen way behind B2C in terms of digitisation, Feedr is targeting an estimated £4.7bn contract catering market. Adopting a B2B2C model, Feedr attracts companies to sign up and subsidises the meals their staff order as an additional perk to boost employee well-being. This also forms part of the company’s talent recruitment and retention strategy.
In addition, Feedr differentiates itself by curating a set of tailored menus based on the user’s order history, aiming to elevate the quality of breakfast, lunch and dinner orders. The restaurants and caterers Feedr works with are low-impact on the planet and quality-assured by the company.
Feedr started off operating in London, and after being acquired by Berlin company EatFirst, is looking to expand the service to new geographical areas. Though it's working against a crowded B2C market, Feedr is the only B2B2C model food provider, a low-admin, hassle-free alternative for busy companies. Its partnership with EatFirst will no doubt elevate its presence as it looks to expand.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"I joined the Sales Team at Feedr with minimal prior experience and I was supported by the team to get up to speed. I've been given opportunity to..."
Funding (2 rounds)
Nov 2018
$2.1m
EARLY VC
Jun 2018
$0.8m
SEED
Total funding: $2.8m
Company benefits
- Daily lunches provided through our platform for every day you're in the office (and breakfast on Tuesdays!)
- 30 days holiday, plus bank holidays
- Hybrid office and remote working with a central London office location
- A learning and development budget plus 6 days per year to use toward your own professional development
- Cycle to work and Tech schemes
- Salary Sacrifice pension scheme
- Eyecare Vouchers (Tests and Spectacles)
- Gym Discount Scheme
- 2 x Volunteer Days per year
- Employee Assistance Programme
- Remote working budget
- Access to hundreds of discounts and offers on our employee benefits platform
- Central London, dog friendly office
Company values
- Stronger together. We are a team of experts that know our market, and we trust in each other to deliver. We combine our strengths to overcome challenges and achieve extraordinary results.
- Driven to make a difference. We share a passion to make a difference. We care deeply about the value we create. We ensure that every effort contributes to shared success.
- Do the right thing. We’re guided by our responsibility towards our clients, partners and to each other. We do the right thing, even when no one is looking.
Company HQ
Old Street, London, UK
Articles
Leadership
Adrian Frenzel
(Founder)With a wealth of experience, including serving as co-CEO of HelloFresh US, Adrian is passionate about food and building great businesses. He lives in Berlin with his wife and 2 kids.
People progressing
Sarah started her time at Feedr as Vendor Account Executive in 2018, quickly progressing. In 2024 Sarah has been appointed our Co-Managing Director, leading the company!
Diversity, Equity & Inclusion at Feedr
- At Feedr we believe diversity & inclusion should be a part of everything we do. We constantly strive to celebrate everyone's differences, from showcasing the diversity of our vendors to celebrating internally within the team. Using our D&I calendar, we try to celebrate and educate on all different forms of diversity in the workplace. Our office is a safe space for people from any background.
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