Lifecycle Marketing Specialist, Aroma360

• 3–5 years of lifecycle, CRM, or retention marketing experience in eCommerce or retail
• Strong hands-on experience with Klaviyo (email, SMS, automation, segmentation)
• Proficiency in Figma
• Strong marketing copy instincts and understanding of engagement psychology
• Data-driven with proven testing and optimization experience
• Detail-oriented, organized, and comfortable in a fast-paced environment

Desirable

• Aroma360 is seeking a highly analytical and creative Lifecycle Marketing Specialist to own our email, SMS, and retention strategy across the full customer journey
• This role will drive lifecycle revenue, subscriber growth, and customer lifetime value through strategic automation, high-performing campaigns, and emotionally compelling storytelling
• Develop and execute lifecycle strategies across onboarding, engagement, retention, subscription, and winback
• Manage segmentation and personalization to increase engagement and repeat purchase
• Analyze customer behavior to identify optimization opportunities
• Maintain consistent, high-impact messaging across all lifecycle touchpoints
• Build, QA, and optimize automated flows including welcome, abandonment, post-purchase, subscription, loyalty, and winback
• Execute promotional email and SMS campaigns aligned with marketing initiatives
• Own the lifecycle calendar and ensure timely deployment
• Continuously test subject lines, creative, segmentation, cadence, and offers
• Maintain strong deliverability and list hygiene standards
• Design high-performing email templates in Figma aligned with brand and conversion best practices
• Craft compelling, emotionally driven copy that leverages urgency, curiosity, and value
• Build scalable lifecycle systems that blend storytelling with performance
• Partner with marketing and creative teams to ensure cohesive brand messaging
• Portfolio required
• Optimize email and SMS subscriber acquisition across the Shopify storefront
• Improve popups, embedded forms, and incentive strategies
• Support personalization and upsell initiatives
• Experience with tools such as Rebuy, Ordergroove, LoyaltyLion, Movable Ink, Tapcart, and Tableau is a plus
• Track lifecycle KPIs including flow revenue, revenue per recipient, repeat purchase rate, opt-in rates, and churn
• Translate insights into actionable testing roadmaps
• Support reporting and dashboard development
• What Success Looks Like
• Increased lifecycle revenue contribution
• Improved subscriber growth and opt-in conversion
• Higher repeat purchase and retention rates
• High-performing automated flows supported by structured testing
• Emotionally engaging lifecycle content that strengthens brand loyalty