Marketing Executive, Kantar
Office located in Chambourcy, Paris
Data, insights and consulting company
Be an early applicant
Data, insights and consulting company
1001+ employees
Be an early applicant
Office located in Chambourcy, Paris
1001+ employees
Company mission
To inspire success in its clients' businesses, by bringing consumer and shopper insights to the heart of their decision-making process.
Role
Who you are
- Bilingual: French and English
- Excellent written and verbal communication skills with the ability to write, edit and proof to a very high standard
- Experience with wordpress, email automation software/CRM, Google analytics, and social channels
- Ability to work with multiple stakeholders and priorities
- The ability to adapt quickly, establish credibility and maintain strong working relationships at all levels in a proactive manner
- Strong attention to detail, ability to work on own initiative and enjoy working and excelling as part of a team
- Motivated with a curious nature and a drive to innovate and seek continuous improvements
- Collaborative approach to work
- Ability to work in fast paced environment
What the job involves
- We are looking for a talented marketing and communications executive to join our marketing team and help us to accelerate Kantar Worldpanel’s position across France
- This role is critical to helping us to maintain and defend our position as the shopper and consumer behaviour experts in an extremely competitive marketplace
- As the competition continues to increase, this role will be crucial in supporting the team to develop and execute the marketing strategy and initiatives to maintain and boost our position with clients and prospects
- This role will report into the Senior Marketing Manager and you’ll have the opportunity to work with teams and stakeholders at all levels across the business
- You’ll play a key role and be involved in a variety of different projects and initiatives that range from internal engagement to client communications, to events, social media and more, giving you valuable experience across the full marketing mix
- You’ll have support from the full team to develop and execute initiatives that help us to raise awareness of our products and services with new and existing clients
- As experts in shopper and consumer behaviour, you’ll learn all about the retail market, shopper attitudes, trends and more and you’ll be able to put that to use as you help raise our brand awareness in the market to attract new prospects and customers
- Maintain, manage and optimise the marketing pages on The Source including regular updates, new page builds, development, etc
- Create, build and execute internal newsletter including all content, email design and list management
- Manage the content and presence on Viva Engage and with relevant and engaging content to build internal adoption on the platform
- Supporting the coordination and running of internal comms events and town halls
- Regular reporting on defined KPIs for internal and external comms activities
- Liaise with designer and other suppliers on content and assets
- Maintain, manage and optimise the website with creation of timely articles and ensuring all relevant product/panel pages reflect most current offer
- Manage, maintain and optimise our social channels, creating compelling and timely content for social media, making data-driven decisions to optimise content. Monitor competitor presence and posts
- Drive adoption of DSM8 and employee advocacy with content creation and management within the platform, monitoring engagement and results
- Maintain and optimise the CRM database, executing email and newsletter sends
- Support with the execution of client events including drafting invites, building registration pages, promoting and recruiting attendees, engaging local commercial teams and with event follow up and reporting
- Support with webinars logistics and set up as well as drafting copy for invites and web registration page as well as promoting through all available channels such social media, newsletter, client service etc
- Support with Podcast logistics, including books, tech and recordings
- Manage and maintain the third-party event calendar and support the promotion of all speaking opportunities, equipping speakers with content to promote and liaising with them to capture the impact/ROI
- Produce and manage the client newsletter, including sourcing and editing content from teams, building the emails and managing the delivery to targeted lists
- Regular reporting on all marketing activity and ROI
Application process
- End Date: March 31, 2025
Our take
Since its founding in 1992, Kantar has grown into the world's leading data insights company, specialising in data analysis and brand consulting. It is operating in 90 markets and manages over 2 billion data profiles in almost every industry, from automotive to telecoms. The company is trusted by numerous governments and major brands such as Google, Facebook and Alibaba to provide deep insights into the data they hold.
Kantar's size and reach has so far protected it from competition in the market research space. However, in recent years its capabilities has come under increasing pressure from more agile tech companies like ProQuo AI. Kantar has responded with a shakeup of its leadership team and refocused its future investment priorities, aiming to develop its technology base to compete with newer rivals.
This approach has so far worked well for Kantar. Its link AI tool, developed as part of this move, is able to predict a video's market success using an AI model based on millions of human interactions. This has been rolled out globally to over 100 of Kantar's clients, leading to a 30% rise in return on investment. Moving forward Kantar will continue to adopt new technology and consolidate its business activities to further increase its share of an extremely competitive market.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
London, UK
Articles
Leadership
Chris Jansen
(CEO, not founder)Previously the CEO of Cognita. Before that led the Automobile Association to a stock market flotation and was in leadership and board roles at both British Gas and British Airways.
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