Business Development Representative, Mistplay

LoyaltyPlay

Salary not provided

Salesforce

Junior and Mid level

Toronto

2 days a week in office

Loyalty app for mobile gamers

Be an early applicant

Loyalty app for mobile gamers

201-500 employees

B2CGamingSaaSMobile

Be an early applicant

Salary not provided

Salesforce

Junior and Mid level

Toronto

2 days a week in office

201-500 employees

B2CGamingSaaSMobile

Company mission

To be the best way to play mobile games for everyone, everywhere.

Job

Company

Role

Who you are

2-4 years in sales or business development, preferably SaaS, adtech, payments or POS
Comfort with high-volume outbound and short cycles. Strong CRM discipline (Salesforce)
Nice to have: selling to restaurants, retail or convenience; familiarity with mobile monetization, rewards or loyalty

What the job involves

Run outbound and event follow-up across a named SMB book
Own your own prospecting: self-source a minimum of 10 new opportunities a month once ramped, using sequencing automation and a scored target list. SDR meetings and event leads come on top; work them within 48 hours
Run discovery and close on standard terms; escalate non-standard structures to the Team Lead
Agree launch dates with the launch team before signature
Keep every activity and opportunity current in Salesforce

Our take

Customer retention in mobile gaming can lead to increased ad revenue and more immersive experiences. Mistplay is a loyalty program helping publishers achieve a higher hit rate on their games, whilst simultaneously rewarding gamers for their loyalty.

Its loyalty programme involves curated game recommendation libraries and rewards for partaking in challenges and tournaments. Publishers gain increased ad revenue for partnering with Mistplay, as well as the chance to capitalise on a 6 million+ user base. Indeed, Mistplay has grown significantly since its launch in 2016, resulting in a buyout by GrowthCurve Capital in 2021.

Whilst it mainly focused on Android devices up until 2025, the release of Mistplay for iPhone marks a step up for the company. Its advertising and loyalty programmes can now reach an even larger consumer base, indicating a promising future for the pioneering ad and gaming platform.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (3.6)

Trustpilot (4.1)

Company

Company HQ

International District, Montreal, QC

Leadership

Henri-Charles Machalani

(Co-Founder & Board Member)

Henri is also an Investor at Groq and a Board Member at Sami Agtech.

Eugene Joannides

(Co-Founder & Board Member)

Eugene is also an Investor at Attain, DataGPT and GENAIZ, and a Limited Partner at GrowthCurve Capital. He previously studied Finance at Concordia University.

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