Principal Product Manager, Wunderkind
Advertising
$180-210k
Performance marketing channel
Be an early applicant
Performance marketing channel
501-1000 employees
Be an early applicant
$180-210k
501-1000 employees
Company mission
To scale a brand's ability to create and grow customer relationships through websites, email, text, and ads.
Role
Who you are
- 10+ years in product management, with significant time in programmatic & advertising technology
- Proven track record of:
- Owning product strategy and roadmap for a complex, multi-stakeholder product
- Driving 0→1 and 1→N product development, not just incremental feature work
- Delivering products that show clear, quantifiable business impact
- Experience at:
- An ad tech company (DSP, SSP, platform, or publisher)
- Experience integrating with:
- Major inventory sources and streaming platforms
- Identity partners, clean rooms, or measurement providers
Desirable
- Deep ad tech fluency – you understand how impressions get bought/sold, how identity works in ads, the role of clean rooms, and what makes targeting/measurement actually work
- AI literacy - you orchestrate and build AI systems that elevate how you work
- Strong product judgment – you can quickly cut through noise, identify what matters, and make hard tradeoffs
- Analytical and data-driven – comfortable with experimentation, measurement, and digging into metrics with data teams
- Excellent communicator – you can move seamlessly between executive-level storytelling, technical depth with engineering, and practical value framing for sales and clients
- Highly collaborative – you bring people along, listen well, and can drive alignment across product, engineering, and GTM
- Bias to action – you are comfortable making decisions with imperfect information and iterating quickly
- Background working with AI/ML optimization in bidding, pacing, or creative decisioning
What the job involves
- We’re hiring a Principal Product Manager to own the end-to-end product strategy, roadmap, and execution for Wunderkind’s next-generation advertising offerings
- Define the vision and strategy for how Wunderkind ads – from ad formats and targeting to measurement and optimization
- Partner deeply with engineering, data science, sales, client success, and partnerships to bring differentiated ads solutions to market
- Act as the internal and external thought leader for advertising: shaping our point of view, informing GTM, and representing Wunderkind with clients and partners
- Drive meaningful revenue impact, advertiser performance, and product differentiation in a fast-moving, highly competitive space
- This is a high-visibility, high-ownership role for a product leader who loves complex ad ecosystems, cares deeply about customer outcomes, and can operate at both strategy and execution levels. This role reports directly to the VP of Product and will shape a key strategic pillar of the company's growth in 2026 and beyond
- Product Strategy & Vision
- Develop and continuously refine the multi-year product vision and strategy for Wunderkind’s advertising products
- Define where we play and how we win: inventory sources, identity strategy, targeting and optimization capabilities, measurement, and creative
- Create a clear, opinionated product roadmap that balances foundational capabilities, experimentation, and strategic bets
- Product Discovery & Customer Understanding
- Spend time with advertisers, agencies, and partners to deeply understand their goals, workflows, and constraints
- Identify and quantify customer problems and opportunities across targeting, pacing, frequency, attribution, and incrementality
- Translate qualitative and quantitative insights into clear product hypotheses, requirements, and experiments
- Execution & Delivery
- Work closely with engineering, data, and design to deliver high-quality capabilities on time and with measurable impact
- Write crisp PRDs / specs, define success metrics, and ensure we ship iterative, learn-fast increments rather than big-bang releases
- Partner with data science to design experiments, test new optimization strategies, and measure performance lift over baselines
- Go-to-Market & Commercial Impact
- Collaborate with sales, marketing, and client success to define packaging, pricing, positioning, and enablement for advertising offerings
- Support key client conversations as the product expert for Ads and help unlock/scale strategic deals
- Monitor product performance, adoption, and revenue – and rapidly adjust the roadmap to maximize business and client impact
- Cross-Functional Leadership
- Align stakeholders, making tradeoffs, and keeping everyone focused on outcomes
- Drive alignment with other product areas (identity, measurement, creative, AI/optimization) to ensure Ads is tightly integrated into the broader Wunderkind platform
- Mentor PMs and help raise the bar on product quality, rigor, and execution across the org
- In your first 12–18 months, success looks like:
- A clear, well-understood Ads product strategy and roadmap that the org believes in and can execute against
- Launched and scaled Ads capabilities that deliver measurable improvements in advertiser performance (e.g., ROAS, incrementality, reach quality, retention)
- Strong adoption and revenue contribution from Ads offerings, with clear proof points and case studies
- Deep trust from engineering, GTM teams, and leadership as the go-to person for Ads
Our take
Founded in 2010, a start-up initially named Bounce Exchange rebranded to Wunderkind in 2020, a textbook example of nominative determinism. On a mission to be extraordinary, this marketing technology company enables brands to connect with the public in more personalised ways.
The name indeed fits the brand, finding itself as the leading performance marketing engine of its kind, boasting an impressive client list of nearly 1,000 top brands and publishers. Wunderkind has earned its position by permanently positioning itself ahead of the curve in regard to what audiences want, shifting its model depending on projected trends, such as the expected blossoming of text message marketing.
After its 2023 Series C round, the company is still experiencing rapid growth and is focused on further investment in product development, hiring, and ongoing market expansion. Wunderkind is clearly steering towards becoming the global leader in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2023
$76m
SERIES C
May 2018
$37m
SERIES B
Total funding: $151.9m
Company HQ
World Trade Center, New York, NY
Leadership
Bill Ingram
(CEO)Prior to joining Wunderkind in 2023, Bill spent 4 years at Cheetah Digital as CPO and PResident. He also spent just over 9 years at Adobe as a VP of Product Managed and VP of Adobe Analytics Cloud.
Richard Jones
(CRO)Richard joined Wunderkind in 2022 as CMO, moving into the role of CRO that same year. Prior to this, he was the CMO at Cheetah Digital and CEO at Wayin.
David MacCallum
(CBO & General Counsel)David joined Wunderkind in 2015 as General Counsel and added the role of CBO to his title in 2019.
Jay Sarwar
(CCO)Prior to joining Wunderkind in 2024, Jay was an SVP of CLient Success at Cheetah Digital for nearly 4 years. He also served as a VP of CS & Operations at Monetate and as a Director of Financial Planning & Analysis at Xtime.
Fabrizio F.
(CFO)Fabrizio is also the Managing Director at Fortissimo Ventures. Previously, he held the role of CFO at Jiffy.com and TRG Screen.
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