Marketing Operations & GTM Data Analyst, Fellow
AI meeting assistant and notetaker
Be an early applicant
AI meeting assistant and notetaker
21-100 employees
Be an early applicant
21-100 employees
Company mission
To give everyone their own AI-powered Chief of Staff and make every meeting count.
Role
Who you are
- Experience (5+ years)
- Marketing operations, demand generation, or marketing analytics in B2B SaaS
- Proven track record in owning data and attribution with multi-tool setups
- Experience with Heap or similar analytics platforms (events, funnels, cohorts) to connect product behavior to acquisition/lifecycle outcomes
- Proficient in SQL and comfortable querying/joining data across sources to validate tracking, build reusable datasets, and power self-serve reporting
- Paid platforms (Google Ads, LinkedIn, Meta) and conversion tracking fundamentals
- UTM governance, pixels/tags, and analytics setup; familiarity with data integration and APIs
- Demonstrated AI proficiency. Hands-on experience building with AI dev tools like Cursor
- Independent problem-solver; precise and organized
- Communicates clearly with marketers, sellers, and technical partners
- Bias to measure, simplify, and ship
What the job involves
- We're looking for a Marketing Operations & GTM Data Analyst to be the analytical engine for our entire Go-to-Market (GTM) team
- You will be instrumental in building a predictable revenue engine by tightening the loop between marketing activities, sales outcomes, and leadership decisions
- You’ll build a single source of truth across GTM tools and paid platforms, own attribution and tracking, and turn clean data into weekly decisions that improve pipeline quality, conversion, and forecast accuracy
- You’ll own the testing roadmap, instrument rigorously (UTMs, events, forms, routing), and quantify lift on CAC, payback, qualified pipeline, and channel efficiency, then roll out winners
- If you prefer clear definitions, disciplined measurement, and dashboards leaders actually use, this role is for you
- Build the GTM truth set across HubSpot, Intercom, Heap, Pocus, RevenueHero and paid platforms (Google Ads, LinkedIn, Meta); document metric definitions and data contracts
- Own core efficiency models and reporting: CAC, LTV, payback, funnel conversion/velocity, lead quality, channel contribution
- Partner with Sales and Marketing leadership to diagnose funnel blockages, identify new growth opportunities, and model GTM team capacity
- Produce clear weekly/monthly readouts with specific recommendations (reallocate X → Y, stop Z, scale A/B)
- Own the testing roadmap (hypotheses, success metrics, MDE/power, guardrails)
- Run A/B and multivariate tests on landing pages (copy, offer, layout, form flow, CTAs) and channels (audience, creative, bids, budgets, frequency)
- Instrument correctly: UTMs, Heap events, HubSpot forms, RevenueHero routing; validate via A/A and QA
- Quantify lift on primary outcomes (qualified conversion rate, CPL/CAC, pipeline created, payback) and roll out winners with documented learnings
- Establish a single source of truth for lead attribution across all marketing channels
- Own the health of our marketing database (HubSpot). Implement processes for data cleansing, enrichment, and segmentation to improve campaign targeting and personalization
- Maintain tracking and attribution across marketing channels, CRM, and analytics tools
- Implement and maintain a rigorous UTM strategy across organic and paid; enforce naming conventions and de-duplication
- Own and improve integrations and data flow between marketing tools and revenue systems
- Audit and optimize conversion tracking across platforms; troubleshoot and resolve reporting discrepancies
- Maintain campaign naming conventions and organizational structure
- Provide technical setup for paid campaigns (pixels/tags, events, offline conversions, HubSpot form + field mapping) and proactively flag where setup gaps could hurt measurement or scaling
- Analyze landing page performance; produce prioritized, testable recommendations
- Inform setup and workflows in HubSpot, Pocus, and RevenueHero; flag issues and partner with system owners to resolve
- A reliable, adopted marketing/GTM scorecard that is the single source of truth for all marketing and sales pipeline reporting, used daily by individual contributors and weekly by the leadership team
- Documented budget reallocations and measured ROI deltas
- Confidence to scale paid spend by 2–3x because attribution is trusted
- Lead routing to the sales team
- Faster time-to-insight for weekly/MBR questions
Our take
The quality and quantity of meetings has long been a problem in many workplaces, and the shift to remote/hybrid work over recent years has pushed it to boiling point. It’s no surprise then that meeting-optimization software company Fellow has found plenty of success in the space.
Fellow is a secure AI meeting assistant that helps teams run better meetings by automatically capturing notes, action items, and summaries. It works across Zoom, Google Meet, and Microsoft Teams, and also integrates with tools like Slack, Salesforce, and Asana. Unlike other AI tools, Fellow never trains on clients data and gives them full control over who sees what, making it a standout choice in the growing meeting productivity space.
Whilst Fellow’s offering seems more comprehensive and customizable than competitors like GoogleDocs and Hugo, the comparison becomes tighter against Adam.ai and Docket. That said, the company has attracted big-name clients like Motorola, Shopify, and Uber, which should help it compete as the market evolves.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$24m
SERIES A
Jun 2019
$6.5m
SEED
Total funding: $37m
Company HQ
Downtown, Ottawa, ON
Leadership
Aydin Mirzaee
(Co-Founder & CEO)Previously co-founded client feedback company Fluidware, which was ultimately acquired by SurveyMonkey. Went on to work as Director of Product Management and then General Manager at SurveyMonkey.
Amin Mirzaee
(Co-Founder & CPO)Another co-founder of Fluidware, who went on to work as Senior Director of Engineering at SurveyMonkey when it bought out Fluidware.
Samuel Cormier-Iijima
(Co-Founder & CTO)A technical co-founder of Fluidware, who when the company was acquired by SurveyMonkey went on to work there as a Senior Engineering Manager.
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