Senior Manager of Brand Marketing, Warner Bros Discovery
EMEA, FTC 1 Year With Potential For Perm
Office located in Chiswick Park Building, London
Entertainment company
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Entertainment company
1001+ employees
Be an early applicant
Office located in Chiswick Park Building, London
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- This role requires an individual with a deep understanding of Brand Strategy, a data-driven mindset to proactively grow Brand metrics and a tireless drive for creative excellence
- Proven track record of success in brand marketing, preferably within the streaming entertainment industry or related fields
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies
- Consumer-obsessed mentality, with an unquenchable curiosity around consumer behaviors and preferences
- Exceptional communication and presentation skills, with the ability to effectively articulate ideas and influence stakeholders at all levels of the organization
- Creative thinker with a passion for storytelling and content creation, with a keen eye for detail and design aesthetics
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Proficiency in marketing analytics tools and platforms, and experience in data-driven decision-making
- A strong understanding of the streaming business as well as digital marketing channels and emerging trends in social media and content distribution
What the job involves
- We Are Hiring A Senior Manager, Brand Marketing EMEA, Streaming who will serve as the brand champion and steward for Max in the region
- The Sr. Manager of Brand Marketign for EMEA will lead the brand strategy development for Max in the expanding EMEA region, working closely with local EMEA stakeholders as well as global colleagues to build and grow the Max brand in the region
- Develop and execute comprehensive brand marketing strategies to that effectively evelate and differentiate Max in the marketplace as well as grow brand awareness, strengthen brand positioning, and drive customer acquisition and retention
- Work closely with the VP of Brand and Content Marketing EMEA and SVP of Marketing EMEA and other stakeholders to lead execution of foundational brand work for new market launches in the region
- Lead the development of integrated marketing campaigns across various channels including digital, social media, merchandising, out of home, and promotions to maximize reach and impact and resonate with diverse audiences
- Collaborate closely with cross-functional teams, especially the Regional Streaming Marketing teams, to ensure local insights, local language and market considerations are taken into account in all brand activities, from strategic planning to creative execution
- Liase with US-based Global brand team, as well as counterparts in other regions, to ensure a consistent brand voice globally and align on worldwide brand plans
- Ensure key stakeholders in the EMEA organization are informed on brand tone of voice, strategy and creative guidelines, such as Social Media, Streaming Creative, Retention, Subscriber Acquisiton, PR, Trade Marketing, Regional Streaming Marketing, etc
- Route brand-related communications for approvals with the legal and Global Brand teams
- Utilize market research, customer insights, and competitive analysis to identify opportunities for growth and innovation in brand marketing efforts in both existing and new markets
- Establish key performance indicators (KPIs) and metrics to measure the success of brand marketing initiatives, and provide regular reports and insights to senior management
- Oversee brand planning calendar, determining the timing of brand communications in order to meet brand KPI targets
- Manage the brand marketing budget effectively, allocating resources efficiently to achieve maximum ROI
- Stay up-to-date with industry trends, emerging technologies, and best practices in brand marketing to continuously optimize strategies and tactics
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Act as One Team: Trust each other, succeed together, and growth together
- Create What's Next: Be curious, innovate, and focus on the future
- Empower Storytelling: Put creators, consumers and partners at the center, and share extraordinary stories
- Champion Inclusion: Empower others, have courage, and pursue equity
- Dream It & Own It: Advocate the mission, ove with speed, and drive results
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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