Global Paid Media Manager, Cloudflare
$139-183k
Salary is dependant on location. Offers Employee Stock Participation Plan
Web performance and security platform
Job no longer available
Web performance and security platform
1001+ employees
Job no longer available
$139-183k
Salary is dependant on location. Offers Employee Stock Participation Plan
1001+ employees
Company mission
To help build a better Internet that is bold and ambitious.
Role
Who you are
- Cloudflare is looking for a global paid media leader who has a proven track record of driving strategy, planning, executing, and scaling paid media programs for high-growth software companies driving a measurable impact on pipeline creation and closed-won revenue
- The ideal candidate will have a track record of measurable growth using paid media to meet pipeline targets through tactical implementation, strategic know-how and data-driven analysis
- Minimum 6 years working with performance marketing paid media channels, with a heavy focus on paid social and display in a sales-led or product-led SaaS B2B organization
- Deep experience using the Linkedin Ads platform across multiple campaign types including lead and conversion focused ads across multiple ad types and formats
- Experience working with ABM platforms 6sense, Demandbase, and/or Metadata a must
- Experience with paid social channels using B2B paid social targeting options (such as 1st and 3rd-party CRM data) such as Facebook, Reddit, Twitter, Quora, and StackOverflow a must
- Experience working with programmatic & display vendors such as StackAdapt, Display & Video 360 and/or The Trade Desk a strong plus
- Deep understanding of the mechanics of paid media targeting in a B2B environment including 1st and 3rd-party data, intent data and account lists to drive targeting
- Experience developing presentation decks to present marketing strategy and performance reviews to internal and external teams
- Excellent autonomy to drive planning, project management and prioritization with great attention to detail, time management and organizational skills
- Experience working within a larger growth and demand generation team across numerous internal and external stakeholders
- Strong analytical skills to analyze program effectiveness and RO
- Positive and flexible attitude for working in a fast-paced environment and being able to build strong relationships across various departments and functions
- Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales development teams
What the job involves
- In this role you will be responsible for planning, executing, and optimizing paid social and programmatic display campaigns to drive brand awareness, generate leads, and support pipeline creation and revenue growth
- This role will be responsible for the strategy and execution of ideal-customer profile (ICP) and account-based marketing (ABM) paid social and programmatic display programs focused on driving pipeline from both our mid-market and enterprise market segments
- You will collaborate with your international counterparts and cross-functional campaign and field marketing teams to deliver an industry-leading performance-oriented B2B paid media program
- This role will work closely with marketing ops and data teams to ensure campaigns are appropriately, measured, executed, and drive results based on funnel metrics, including leads, pipeline, opportunities and closed-won revenue
- Responsible for paid social and display performance globally, functioning as the expert and lead on execution and optimization for Cloudflare’s enterprise campaigns
- Responsible for media planning across all campaign types globally
- Manage the marketing deliverable cycle including initial planning, project brief creation, campaign implementation, ongoing monitoring, optimization, analysis and reporting with internal stakeholders
- Manage day-to-day tactic execution of all campaign activities including campaign builds, budgeting, ad copy optimizations, audiences, testing, tracking, and reporting
- Partner with the program leads to deliver against specific goals for each segment/campaign
- Own the global approach to audience segmentation, targeting and creation of best-practices
- Track and analyze paid spend levels, budgets, and campaign ROI making recommendations to budget owners to make adjustments
- Own the ad creation process, delivering updates globally and creating an innovative approach to ad creative that helps improve performance; regularly update ad creative across display and social campaigns and analyze the performance of existing creative
- Work closely with the CRO manager to optimize paid media campaign landing pages
- Actively own the overall paid social and display budgets, managing against goals and pacing
- Act as the main point of contact for paid social and display efforts for internal teams any vendor partners (ie LinkedIn Marketing Solutions, Facebook, etc)
- Spearhead collaboration, facilitate discussions, planning, and project management of all media initiatives with the global campaigns team including ad design, landing pages, etc
- Manage and monitor the delivery of leads / opps / revenue on a daily basis and ensure the ongoing execution and optimization of all campaigns
- Define and manage custom segmentation such ICP criteria and account-based list syncing from our ABM platform to multiple
- Work internally with marketing ops team to ensure campaigns are connected to our CRM (lead forms) and that leads are being routed appropriately
Our take
Cloudflare is a multi-service global network that provides web security and infrastructure, DDoS mitigation services, and a content delivery network. Founded in 2009, Cloudflare has risen to become an industry giant, with over 25 million global internet properties on its network.
Cloudflare has been responsible for a number of admirable initiatives, offering free web protection to human rights groups, journalists, artists, and US election websites. This goes some way to counteracting the flak Cloudflare has received in some circles for the controversial groups and users who use its services. This chequered history, however, has not affected its over 80% market share in the content delivery network field.
This is perhaps in part because it has proven sharp at staying abreast of the rapidly morphing tech and digital space and customer demands. For example, Cloudflare is shifting to 100% renewable energy usage to create a zero-emissions internet, and in 2020 released a feature that would help users navigate data privacy regulations by selecting where their data is stored.
And impressive third-quarter 2025 results show strong momentum, with revenue rising to $562 million from $430 million a year earlier. The company also raised its full-year guidance, underscoring confidence in continued growth. As demand for secure, cloud-based infrastructure keeps growing, Cloudflare's expanding platform and improving efficiency leave it well positioned to capture further gains in a rapidly growing market.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Take-what-you-need vacation: We encourage employees to find a comfortable work-life balance by taking as many days off as they need while still being able to perform their jobs satisfactorily. (We really mean it!)
- Paid maternity & paternity leave: Our global parental leave policy allows up to sixteen paid weeks of bonding leave time for all qualifying new parents.
- Employee benefits: We offer a comprehensive benefits package including healthcare, life insurance, short- and long-term disability, pension plans in accordance with the market practice in our locations.
- Commuter program: We are flexible about where we work and value connecting at the office. Our commuter benefits program is in place to support team members' commute to work via public transportation without the extra cost burden.
- Wellbeing: Global offerings that provide mental health, childcare and family forming support to our employees across our offices.
Company HQ
China Basin, San Francisco, CA
Leadership
Lee Holloway
(Co-Founder & Lead Engineer)Lee began their career as an Engineer at Homewarehouse for a year before working at Unspam Technologies for 4 years. They co-created Project Honey Pot in 2004 and Cloudflare in March 2009, serving as Lead Engineer of both to present.
Michelle Zatlyn
(Co-Founder, President & Co-Chair)Having worked for Investor Economics and I Love Rewards for a combined 4 years, Michelle worked at Toshiba for 3 years as a Product Manager. She then co-founded Cloudflare in 2009 as COO, and has served as President since 2020. She is also a Board Member at Atlassian.
Matthew Prince
(Co-Founder & CEO)Matthew studied for an MBA at Harvard Business School before co-founding Unspam Technologies in December 2001, and Cloudflare in 2009, where he has served as CEO ever since.
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