Director of User Acquisition, Clue
+ Equity
Period tracking app
Be an early applicant
Period tracking app
101-200 employees
Be an early applicant
+ Equity
101-200 employees
Company mission
To enable women and people with cycles to live in tune with their biology, not in spite of it.
Role
Who you are
- 12+ years in performance marketing/ growth
- A growth mindset, with clear ambition and motivation to rapidly test and learn
- Proven experience scaling paid media budgets at a similar stage to Clue
- Deep operational expertise across Meta, Google, TikTok, ASA, programmatic & emerging channels
- Strong grasp of attribution, incrementality testing, and media mix modeling
- Commercial mindset with strong financial fluency
- Experience building and leading high-performance teams, and direct communication with C-suite executives and board-level reporting
What the job involves
- We at Clue are looking for a commercially driven, data-obsessed Director of User Acquisition to scale paid growth exponentially, increasing the volume of new users while improving efficiency, incrementality, and long-term value
- This role owns the end-to-end acquisition strategy, including channel and country diversification, creative scaling, measurement, experimentation, and team development
- You will be responsible for transforming performance marketing into a durable, scalable growth engine, working closely with cross-functional partners to enable success across the organization
- We are looking for someone with hands-on experience scaling user acquisition at a similar stage of growth, who is self-motivated and a strategic thinker
- The ideal candidate will be able to rapidly scale existing channels while rigorously testing new hypotheses across creatives, markets, and emerging networks
- This role reports into the CMO and partners closely with senior stakeholders across the business to build a truly integrated performance marketing function, with a focus on both scale and efficiency
- Develop and execute a 6-12 months acquisition roadmap to scale spend incrementally across 2026 and beyond - focusing on core existing channels, unlocking Meta, and identifying new networks and platforms of opportunity to build a best-in-class UA channel, market, and audience composition landscape
- Identify and unlock new scalable channels (paid social, search ASA, affiliates, emerging platforms)
- Develop a clear strategy for international and/or audience expansion strategies
- Own acquisition efficiency and growth economics across all paid channels, balancing scale, CAC efficiency, payback period, and long-term LTV contribution
- Partner with the CFO & CMO to forecast, model, and manage budget allocation in advance, and plan for increased spend quarter to quarter
- Establish robust attribution and incrementality frameworks
- Lead structured testing and strategic frameworks across creative, audiences, landing pages, and bidding strategies
- Build dashboards and reporting to drive rapid optimization
- Oversee creative strategy end-to-end, building and overseeing a high-performing UA creative team, focused on testing, learning, iterating, and scaling an engine room with clear insights, outputs, and scaling opportunities
- Guide Brand and Creative teams so they can partner with you to scale high-performing concepts, test new concepts, and ideate on new opportunities across varying formats
- Build a measurable creative UA pipeline that we can clearly measure insights and impact quarterly
- Ensure messaging aligns with brand positioning while driving performance, building in effective quality assurance and review processes across all elements
- Lead a high-performing in-house acquisition team with clear measurable goals and deliverables
- Oversee agency and platform relationships at a senior level- holding relationships with senior counsel at key networks
- Create a strong performance culture with clear accountability and expectations across levels, roles, and channels/output expectations
- Build a strong relationship with the executive management team, communicating proactively every week across key learnings, insights, blockers, and opportunities
- Develop a team that prioritizes experimentation, alongside targets
- Success Metrics (First 12 Months)
- Scale spend with sustainable and efficient unit economics and a path to profitability
- Improve D7 ROAS, identifying key levers to scale incrementally
- Reduce CPR in line with increasing D7 ROAS, leveraging CVR as a key lever
- Deep collaboration and partnership with product
- Improve blended CAC and/or increase LTV:CAC
- Scale existing acquisition channels (Google Search, TikTok, ASA)
- Scale at least 2 new efficient acquisition channels (Meta as one)
- Build a best-in-class experimentation and measurement framework and a clear road to improving efficiencies (proving out clear learnings alongside team)
- Reporting To: CMO
Our take
Clue is a femtech app built to help people track their fertility cycle, which can be used as a tech-based birth control method. The company aims to encourage people with cycles to understand their bodies through its user-friendly app that offers in-depth information about their health.
Clue differentiates itself through its use of science to provide users with actionable insights regarding their health. Furthermore, it calculates fertility windows based on global averages instead of ovulation data, which makes its results more accurate. The company continues to collaborate with scientists and universities in order to ensure the product is as accurate as possible.
The company has not been immune to economic ups and downs, cutting staff in 2023, but this was followed by a successful fundraise that supported product expansion and further research. Further funding secured in 2026 will be invested in expanding global reach, among other things, as the company moves into a new phase of growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
May 2023
$9.4m
LATE VC
Apr 2023
$8.2m
LATE VC
Total funding: $67.5m
Company benefits
- Flexible Fridays - Use your Fridays for whatever you need to stay healthy and productive
- Hybrid workplace - Work from home whenever you like and remotely for a designated amount of months a year
- Keep learning - Benefit and grow from your own development budget of €1,500 a year
- Employee share options - Be part of Clue’s success with our Employee Share Option Plan
- Personal coaching - Book yourself time with our coach to talk about whatever is on your mind
- Dog friendly office - Bring your furry friend with you to the office (P.S. We have treats.)
- Office space - Enjoy our office in the heart of Berlin, where great people meet and meaningful work happens
- Weekly yoga - Take part in our weekly online yoga classes to stretch it out and give your back a break
- Gym membership - Get a subsidized Urban Sports Club membership (€9.99 instead of €59)
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Ida Tin
(Co-Founder)Previously Owner and Director at Moto Mundo for 5 years and Project Leader at Front Runners for 4 years.
Rhiannon White
(CEO)Joined the company as CPO in 2022, becoming CEO in 2024. Formerly CPO at Vend, Chief Digital Officer at Westpac New Zealand and Product Management Consultant at SKY TV New Zealand.
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