Product Marketing Manager, Study.com
B2C
$115-140k
More information about location
3 days a week in office (Mountain View, CA)
Online courses for college credit, exam prep & K-12
Job no longer available
Online courses for college credit, exam prep & K-12
1001+ employees
Job no longer available
$115-140k
More information about location
3 days a week in office (Mountain View, CA)
1001+ employees
Company mission
To help students to learn faster, stay motivated, and study smarter through its online video learning platform.
Role
Who you are
- 5+ years of experience in marketing management, preferably within the online education
- Creative thinker with experience in guiding brand and product messaging
- Experience leading a creative process and collateral development
- Proven track record in go-to-market strategy, channel marketing, and customer acquisition
- Strong analytical skills with experience in market research and data-driven decision-making
- Exceptional campaign management abilities with the skill to handle multiple projects simultaneously
- Excellent communication and interpersonal skills for effective teamwork and stakeholder engagement
- Strategic mindset with a continuous focus on innovation, efficiency, and scalability
What the job involves
- We are seeking a seasoned Marketing Manager with a strategic mind and creative flair to lead our go-to-market planning, product positioning, and channel marketing campaign coordination
- As the driving force behind our customer acquisition efforts, you will ensure that our marketing collateral resonates with our distinct segments and is consistent with our brand's voice and vision
- Your insights into market trends and customer motivations will be pivotal in shaping our strategies and offerings
- Develop and execute comprehensive go-to-market plans that effectively introduce new Study.com’s products and services to the market
- Craft compelling product positioning and messaging that differentiates our offerings in the online education space
- Coordinate with channel marketing leads to ensure product and brand pillars are deployed across marketing campaigns and onsite experiences
- Oversee the creative development process, including briefing and collaborating with internal teams and external partners to produce high-quality, on-brand collateral
- Conduct regular market research to stay abreast of industry trends, competitor activities, and emerging customer needs and motivations
- Partner with the Growth team on campaign performance and market dynamics to refine marketing strategies and optimize ROI
- Collaborate with cross-functional teams, including product, sales, and customer success, to ensure cohesive messaging and successful product launches
Our take
E-learning resources have existed since the dawn of the web, with students watching videos, taking quizzes, and using other online tools to augment their education. However, such resources are often not endorsed by educational facilities and curriculums, and generally consist of fixed media resources.
Study.com provides an all-in-one platform for K12 and college studying, offering a variety of services for both students and teachers. Students can benefit from personalized homework help videos and test preparation tools which count toward college credit, whilst teachers and parents can access a one-on-one tuition marketplace, lesson planning tools, and homeschooling curriculums.
Whilst education facilities are beginning to integrate their curriculums into e-learning resources across the world, Study.com has recognized that students and teachers need a more unified solution for studying, covering everything from tutorials and lesson plans to private tuition. Through its platform, the company aims to improve the e-learning experience for K12 and college students, whilst simultaneously helping teachers to improve lessons and find new clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- The benefits - We stay healthy with comprehensive medical, dental and vision benefits. We are smart with our money with a strong 401(k) option. We relax and blow off steam with plenty of flexible time off and vacation days
- The events - It's not enough spending 8 hours a day together, we enjoy working together so much that we hang out all the time outside the office. We have frequent team events, a holiday party, a beach day, baseball outings, a book club, team bowling and volleyball, and more!
- The food & drink - We get fed. A lot. On top of a fully-stocked kitchen with free chow, we get catered lunch every Wednesday, in-office and off-site Happy Hours and a mid-week "beer cart" that delivers a frosty brew to our desks. And the beer cart has blinking lights, so there's that
- The gym - We work off all those meals with free gym memberships, usable at multiple locations around the Silicon Valley. Basically, we are all ripped
- The location - We are located in the heart of downtown Mountain View, CA, right off the Castro strip and literally across the street from the Mountain View Caltrain and VTA station. We're also near US Highway 101 and El Camino Real. There's always a convenient way to get to work. Plus, we get free Caltrain passes
- The innovation - We know a great team needs time to experiment, learn new technology and think outside the box. Anyone can schedule innovation time to work on projects of interest and the whole company participates in "Rockethons" where we innovate for 24 hours
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Adrián Ridner
(Co-Founder & CEO)Software Engineer for Hewlett-Packard from 2000 to 2003. Advisory Council Board Member of Cal Poly State University since 2011, and Member of the Board of Director for Riecken Community Libraries since 2015.
Ben Wilson
(Co-Founder & Chairman)Experience as President of Study.com from 2003 to 2018.
Salary benchmarks
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