Media Strategy Manager, Warner Bros Discovery
EMEA, Streaming FTC 9 months
5 days a week in office (Chiswick Park Building, London)
Entertainment company
Job no longer available
Entertainment company
1001+ employees
Job no longer available
5 days a week in office (Chiswick Park Building, London)
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- The ideal candidate will be passionate about television, movies, entertainment, and digital marketing
- They will have a strong understanding of D2C performance marketing and will be comfortable with data analytics, financial models and budgeting processes
- This candidate will lead a team that believes in working fast, being accountable, collaborative and learning from mistakes
- Solid performance marketing experience who thinks creatively and analytically to drive growth
- Prior experiences in driving acquisition efforts or media strategy within fast-paced, direct to consumer, subscription environments that deliver results
- Proven ability to manage significant budgets at scale and prioritise investment based on the commercial and financial context
- Strong relationship management with internal and external stakeholders at all levels
- Experience working in a multinational organisation and within a complex global matrix environment
- Experience in having people manager responsibilities and manage a wide array of stakeholders
What the job involves
- Part of the EMEA Growth and Partner Marketing team, this role will play a key part in helping the team drive subscriber growth and revenues across our streaming services Max & Discovery+
- This leadership role is responsible for leading efforts to define the strategy for our subscriber acquisition across the EMEA region
- This role is crucial to delivering against our growth targets and will be responsible for managing the overall marketing budget, delivering the gross adds forecast, briefing the other EMEA marketing teams on budgets and targets, being accountable for our media acquisition strategy and coordinating the media planning process to deliver on our gross adds, Blended SAC (as % of lifetime value), ROAS and revenue targets
- The role is highly cross functional and will require collaboration with a large number of teams on a global level including Data Science, Finance, In-house Media Buying, Creative and Go-to-market teams
- Lead biddable media planning and strategy; briefing global media team on budgets and reviewing media approach for key campaigns. An emphasis on leading media strategy for new market launches across EMEA, including market analyses, reach and frequency exercises and budget phasing
- Manage the biddable marketing budget of +$100M across EMEA markets and be responsible for full funnel paid media strategy
- Responsible for optimisation of the media spend across the region through media mix modeling, allocating budget based on media efficiency and incrementality at country, funnel and channel level
- Accountable for the EMEA acquisition media strategy, working with the in-house biddable buying team on digital performance and planning and collaborating with the regional go-to-market teams for offline and local inventory performance and planning
- Drive data-driven decisioning across the EMEA marketing team through evidence-based evaluation of marketing campaigns and initiatives with a focus on return on ad spend and cost per incremental gross adds KPIs
- Manage day-to-day optimisation based on CSAC and CPIGA, interface to global buying team
- Responsible for sports planning, with a focus on TNT sports in the UK
- Work with local markets and the creative team to give guidance on creative delivery by platform
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company HQ
Midtown Manhattan, New York, NY
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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