Head of Product Marketing, Freshpaint
$175-225k
+ Equity
Compliant customer data platform
Job no longer available
Compliant customer data platform
21-100 employees
Job no longer available
$175-225k
+ Equity
21-100 employees
Company mission
To help companies deliver exceptional experiences to their customers.
Role
Who you are
- 8+ years of product marketing experience in B2B SaaS with a proven ability to lead and scale the product marketing function
- Subject matter expertise in martech, adtech, and digital advertising a plus
- Strategic thinker and experienced operator: Proven ability to both identify opportunities in the market and drive action to pursue those opportunities Passion for customer-centric strategy, with experience in generating qualitative and quantitative insights and using those insights to inform marketing strategies, product experiences and value propositions
- The ability to distill complex information and strategies into understandable, actionable, persuasive messages and strategies
- Strong leadership presence and ability to influence, inspire, and motivate up, down, and horizontally across business
- Strong understanding of enterprise sales motions (ACV $100k+), including direct and partner-led
- High emotional intelligence, a collaborative team player with strong interpersonal skills and ability to work well in a cross-functional team environment
- Ability to thrive in ambiguity, pivot with changing dynamics and manage multiple projects simultaneously
- Exceptional project management skills, adept at ruthlessly planning, prioritizing, and executing multiple initiatives simultaneously
- Excellent communication (both written and verbal) and interpersonal skills, with the ability to build strong relationships with internal teams, external partners, and customers
- You obsess over the details. Execution is a must. Moving fast is mandatory
What the job involves
- You’ll report to the CMO, and own bringing the Freshpaint product roadmap to life through storytelling and go-to-market strategies
- Build the product marketing function at Freshpaint. You won’t have to do all the work but you’ll own it
- Work with product and go-to-market teams to lead the development and implementation of end-to-end launch plans for new features, products, and technology integrations
- Embed with product and revenue teams to develop strategic packaging and pricing strategies that maximize TAM penetration, new business revenue and future expansion opportunities while retaining our current customers
- You’ll own the development of customer-facing messaging and positioning, partnering cross-functionally to lead impactful go-to-market strategies that result in market penetration, high customer retention, and meaningful customer expansion
- Be a cross-functional superhero serving as the connective tissue between product, marketing, and selling teams to ensure maximum outcome of our growth-oriented business objectives
- Be the subject matter expert when it comes to understanding the business, challenges, and needs of existing healthcare customers and the potential buyers in our TAM
- Help us stay ahead of competitive pressures by cultivating a solid understanding of our shifting competitor landscape and arming our teams with insights and depositioning kill shots against key competitors
- Enable our go-to-market teams with assets such as battle cards, objection handling, pitch decks, ROI and business case tools, website copy and content, one-pagers, stats and facts, and demo videos
- Drive the strategic go-to-market direction for individual segment growth – from providers to payers to privatized healthcare – including developing core use cases, buyer messaging, and sales plays
- Set clear goals and product marketing KPIs with support from the team
Our take
Accurate and compliant customer data has never been more important. However, acquiring and activating this data can prove very difficult and expensive for organizations without a dedicated engineering team - and especially in industries that handle a lot of sensitive data.
Freshpaint helps to change this with its platform that allows users to connect and standardize customer data, create behavioral datasets, and activate their data – all without a single line of code. HIPAA compliant, the platform serves organisations across the healthcare industry to help them learn how to better serve patients, while keeping their information safe.
The company boasts many positive case studies from organizations across the healthcare landscape. With strong funding at its back, Freshpaint is working to further expand its offerings to ensure these clients can safeguard sensitive data while still getting the most out of it.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jul 2024
$30m
SERIES B
Nov 2022
$9.5m
SERIES A
Total funding: $39.7m
Company benefits
- Remote within US timezones (we are not async remote)
- Stock options package with a 10 year exercise window
- Unlimited PTO with a minimum of 2 weeks required
- Half-day Fridays
- 401k
- Health, dental, and vision Insurance - 100% covered for you, and up to 80% covered for dependents
- Mental health benefits - therapy sessions, regular check-ins, and more
- 2 Treat Yourself Days - $100 and a day off just to treat yourself, 2x per year
- Free Spotify
- Health + Wellness Benefit - $50/month to the gym, or whatever your thing is!
- Conferences - we'll pay for you to go and learn stuff
- Generous parental leave - regardless of your gender, take 12 weeks with your kid
- Life insurance
- Tech budget - Brand new MacBook and whatever else you need
- Monthly co-working credits
- 2-4 offsites Per Year
Company HQ
Mission Dolores, San Francisco, CA
Leadership
Michael Malis
(Founder)Before Freshpaint, they worked for digital insights platform Heap as a Software Engineer, leading the database team.
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