Head of Field Marketing, YouGov

• 5-10 years of experience in B2B field marketing, having developed strategies in order to achieve annual revenue targets
• Hands on experience managing a mixture of projects
• Strong knowledge of digital marketing channels, tools and technologies
• Strong English copywriting skills, with a portfolio to support
• Experience of marketing automation systems, CRMs and reporting tools (we use Marketo, Salesforce and PowerBi)
• Experience of developing and optimising multi-channel campaigns and always-on initiatives to drive ROI
• Team management experience

Desirable

• As the Head of Field Marketing, UK at YouGov, you'll be instrumental in implementing our Brand Activation and Account-Based Marketing strategies in the region
• Your role will involve overseeing the marketing operations in the UK and Ireland, driving brand awareness, lead generation, and revenue growth through targeted initiatives
• Develop and implement YouGov’s UK Field Marketing strategy in accordance with the global marketing strategy and wider business objectives
• Grow awareness of YouGov’s brand and our industry leading products & services throughout the UK and Ireland, our home region and second largest market
• Demonstrate the value of YouGov’s data in various activations including events, partnerships and advertising
• Develop Account Based Marketing campaigns to key accounts to grow revenue and share of wallet
• Work closely with the UK Research team and commercial leads to develop and maintain in-depth knowledge of commercial objectives, priorities and key accounts
• Work closely with the Product and Brand Marketing, and Gated Content Marketing teams to strategically launch, maintain and optimize activities across 15 priority sectors
• Constantly monitor metrics and KPIs to identify areas for improvement and implementation of new structures and processes to help drive efficiencies and effectiveness