Manager of Paid Search Marketing, Wayfair

• 4+ years’ experience in a heavily quantitative and analytical role (in finance, data analytics or strategy field with a track record of success)
• At least 1 year of leadership experience, either formal through direct management or informal through project management or mentorship, with the ability to cultivate a collaborative team culture
• Excellent analytical skills with experience using data analytics tools like SQL, R, Python
• Experience developing roadmaps and informing marketing strategies
• Highly organized with the ability to manage multiple projects simultaneously
• Strong verbal and written communication skills, with an ability to tailor channel performance updates to the appropriate audience (senior stakeholders, peers, analysts, etc.)
• Demonstrated experience effectively working with and influencing cross-functional stakeholders
• Ability to identify value and prioritize work while collaborating with multiple stakeholders with competing priorities
• Ability to independently scope ambiguous problems and execute on solutions
• An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action

• Wayfair Canada’s Marketing team is looking for a data-driven Manager to drive strategy and execution across our Paid Search channels (SEM, PLA)
• As a leader on Wayfair.ca’s marketing team, you will help drive growth in a fast-paced environment
• You will own your roadmap, come up with creative solutions to strategic and operational problems, and manage a team of highly analytical analysts
• The Paid Search team at Wayfair.ca runs multi-million dollar campaigns to capture demand from customers shopping for our categories across search engines
• We build and leverage cutting edge campaign automation and bidding solutions designed in-house to optimize our campaigns and maximize revenue
• We use advanced analytics to find and optimize growth opportunities and ensure our customers find and purchase what they need across our stores
• We’re responsible for bidding on the right set of millions of ads, valuing willingness to pay for each, and developing creative and landing page strategies to best monetize search engine traffic
• We collaborate with Data Science and Engineering to build new capabilities for the channel and rapidly iterate on new opportunities and nascent product categories
• Lead and develop a team of analysts to own, manage and grow the SEM & PLA channels for Wayfair.ca by developing processes and automation that drive measurable results, and communicating progress and performance to marketing leadership
• Work cross-functionally with Marketing Technology, Data Science, Creative, Category Management, and other teams to partner on strategies that grow the channel
• Cultivate and strengthen interpersonal relationships with vendor partners, including Google and Microsoft
• Closely monitor campaign performance daily; identify, root cause and problem solve abnormalities, and react to deviations from plan quickly and strategically
• Institute rigorous strategic planning, road mapping, and test-and-learn methodologies to set goals and achieve desired results

Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.