Programmatic Executive, Charlotte Tilbury
Makeup, skin care & beauty collection
Open for applications
Makeup, skin care & beauty collection
1001+ employees
Open for applications
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- Hands-on experience in programmatic trading, preferably from a high-growth company or agency
- Excellent hands-on experience activating campaigns across multiple creative formats, in various environments, preferably across international markets
- Hands on experience in ad trafficking, Google Campaign Manager and DV360 is a must
- Additional experience with other DSPs, e.g. The Trade Desk, Google Adds Verizon-Yahoo, etc. will be a bonus
- Experience in managing the creative/ content briefing process
- Excellent analytical skills, with experience using Excel and the ability to manipulate data to identify and recommend optimisation and growth opportunities. Experience in GA4 with a strong ability to derive actionable insights
- Knowledge of integration with complementary ad tech stack, and add-ons
- Experience collaborating with data science team in Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA)
- Experience in DTC brands in beauty and/or luxury sectors would be a strong bonus
- A person who can demonstrate initiative and proactivity, work autonomously, and take responsibility for their tasks and duties
- Flexible self-starter with a positive attitude, willing to go above and beyond deliver results
- Excellent communication skills, and the ability to translate complex channel level observations into actionable insights
- A people person who can work independently and collaboratively with various stakeholders internally and externally
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically
What the job involves
- As a Programmatic Executive you will execute effective campaigns by leveraging data, audience, and contextual signals to help drive growth in close collaboration with our programmatic manager
- You will work within our performance marketing team, and cross-functionally with other departments (broader digital, trade and global marketing) to implement campaigns via self-service demand side platforms (DSPs)
- Operating within a hyper-growth environment, you will be a key player in driving growth across the funnel
- You will report to the Programmatic Media Manager
- This role is perfect for someone who is looking to expand on their existing programmatic experience and take on a challenge in-house
- The role will be suitable for individuals who demonstrates proactivity and thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment
- Create, actively manage, and optimise programmatic campaigns across display, video, mobile, addressable TV, and audio
- Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies
- Can take initiative, identify problems, alert the relevant individuals, and resolve them
- Ensure campaigns are in line with best practises and maintain high levels of brand safety
- Take ownership for delivering regular performance updates, including weekly reports and post-campaign analysis to all relevant stakeholders
- Review campaigns and recommend changes and optimisation to develop global programmatic strategy
- Support on day-to-day administration of ongoing campaigns including financial aspects
- Work cross-functionally (e.g. with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation, and retention.)
- Collaborate with other channel partners (internal & external) to deliver and optimise the full customer journey
- Collaborate with Data Science team to understand the wider impact beyond any immediate/ platform-reported performance
- Continually acquire knowledge and identify new opportunities by maintaining strong relationships with key programmatic vendors
- Support the development of our global programmatic strategy, contributing toward the global acquisition and digital marketing strategy
- Collaborate closely with content and creative team to build best-in-class assets for programmatic campaigns, in line with best-practice, and optimised for local markets
- Incorporate global marketing directive into programmatic plans for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy
- Monitor competitor and consumer behaviour, to help inform ad decisions where relevant
- Research into trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Articles
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
People progressing
Joined as Customer Service Manager in the early stages of the company, was promoted to website coordinator after 10 months, and is now Head of Digital Content.
Joined as a Junior-level producer in January 2017. She was promoted three times in 5 years, most recently to Creative Production & Project Management Director.
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