With increased demands for advertisements on mobile, CTV, and other digital platforms, businesses are facing pressure to find omnichannel marketing solutions. Although this is becoming easier due to omnichannel-focused ad bidding platforms, data must still be leveraged to target and optimize the engagement of each advertisement.
Skai provides a data-driven marketing platform focused on omnichannel advertisement analytics, helping to provide businesses with the insights they need to drive powerful brand growth. In addition to providing measurement tools for cookieless proprietary data, the platform also includes campaign creation and management tools, as well as strategic tools for identifying trends, consumer sentiment, and other business intelligence datasets.
Whilst the omnichannel marketing platform landscape is growing, Skai stands out by focusing on data strategies, whereas its competitors prioritize simpler tasks such as media bidding. In 2023 it released the first-of-its-kind "omnichannel platform for unified performance advertising", which boasts new AI-powered capabilities and bundled solutions, showcasing its dedication to remaining at the forefront of innovation in the field.
Kirsty
Company Specialist at Welcome to the Jungle