EU CRM Manager, MPB

• If you’re passionate about email marketing, personalization, and data-driven decision-making, and have hands-on experience with marketing automation platforms, this is your chance to take CRM to the next level
• CRM & Email Marketing Expertise – Solid experience in CRM marketing or a similar role, with hands-on proficiency in email marketing tools and marketing automation platform, preferably Bloomreach
• Strategic & Data-Driven Mindset – Strong analytical skills with the ability to interpret data, optimize campaigns, and think critically about customer engagement strategies
• Multichannel CRM Experience – Familiarity with on-product optimization, loyalty programs, referral marketing, and SMS platforms to enhance customer retention and engagement
• Understanding of CRM Best Practices & Compliance – Working knowledge of CRM marketing principles, industry best practices, and legal frameworks, particularly within EU markets
• Collaboration & Communication Skills – Ability to work across teams and markets, with additional spoken languages (DE, FR, NL, IT) being a plus
• Enthusiasm for Customer Experience & Innovation – A keen interest in personalization, engagement, and emerging CRM trends. Interest in photography, videography, or sustainability is a bonus

• Bring MPB’s ambitious CRM marketing strategy to life for our EU audience
• As EU CRM Manager, you will play a pivotal role in driving engagement with customers and prospects at every stage of their journey
• Playing a key role within the EU marketing team and working closely with the Central CRM team, you will shape and execute multichannel CRM communications that make a real impact
• Reporting to the EU Head of Campaigns, you will design, plan, and execute targeted campaigns, ensuring every touchpoint reflects the MPB brand and delivers a personalized customer experience
• You’ll track performance against key metrics, optimizing strategies to drive growth and retention
• Lead Multichannel CRM Campaigns – Design, build, and execute targeted marketing campaigns across email, SMS, direct mail, and on-product communications to engage EU audiences and drive customer retention
• Manage & Optimize Email Marketing – Own all EU email marketing activity, including transactional emails, customer journey automations, and the refer-a-friend program, ensuring effectiveness through continuous improvement
• Develop Data-Driven Strategies – Identify and maximize EU first-party data capture opportunities while leveraging insights to refine customer engagement and personalization
• Test, Learn & Improve – Implement and manage structured testing across CRM channels, analyzing key performance metrics to enhance campaign effectiveness and optimize customer journeys
• Support Customer Loyalty & Engagement – Assist in building the EU loyalty program, ensuring CRM strategies enhance long-term customer relationships and retention
• Enhance CRM for Events & Partnerships – Manage CRM-related aspects of in-person events and partner activations, ensuring data capture, enrichment, and follow-up opportunities are maximized
• Collaborate & Share Insights – Work closely with the Central CRM team and across markets to align strategies, share learnings, and ensure best practices are implemented
• Oversee CRM Tools & Partnerships – Maintain relationships with key suppliers, including customer data and referral marketing platforms, while ensuring smooth CRM operations and compliance with best practices

• 28 days holiday
• MPB Workplace Pension
• BVG ticket discount
• Dog friendly office
• Fresh fruit
• Fresh coffee
• Regular social events

Total funding: $86m

Brighton-based MPB’s used camera and photo equipment marketplace has been going through a period of rapid growth of late, reflecting the European used goods marketplace as a whole.