Copywriter, SharkNinja
Ninja
$53-81.3k
Offers employee stock purchase program, subject to applicable eligibility
3 days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$53-81.3k
Offers employee stock purchase program, subject to applicable eligibility
3 days a week in office
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Experience: 3+ years of experience working as a copywriter, preferably in a high-growth, innovative consumer products or tech-focused environment
- Educational Background: Bachelor’s degree in English, communications, linguistics, or a related field (Master’s degree is a plus)
- AI Savvy: Previous experience leveraging AI in creative work
- Positive Attitude: A positive, nothing-is-impossible mindset that thrives in a dynamic and fast-paced environment
- Entrepreneurial Spirit: Ability to take ownership of projects and drive them to completion in a highly iterative and growth-focused environment
- Tech-Savvy: Comfortable writing about technical products, with the ability to make complex matters easy to understand for non-technical audiences
- Attention to Detail: Strong attention to detail with the ability to multitask and manage multiple projects and deliverables under pressure
- Communication Skills: Excellent verbal and written communication skills, with the ability to present and justify copy choices in a clear and compelling manner
- Product Knowledge: Desire to become fully versed in Ninja products and communicate their features with comprehensive understanding and clarity
- Time Management: Proven experience working under pressure to deliver high-quality output within tight deadlines
What the job involves
- As a Copywriter, you’ll be joining our consumer-centric, product-led creative powerhouse. We are consumer-centric in the way we dig for insights and iterate to discover the best way to bring a story to life
- We are product-led in the way we tell stories. Our products are the heroes. We celebrate their innovation and functionality, ensuring that they are always at the heart of our storytelling efforts
- As the Copywriter, you’ll work closely with creative, product, and marketing teams to develop clear, compelling, and effective content that drives consumer engagement and elevates the brand. From product naming to writing scripts for videos and crafting copy for ads, you’ll bring creative ideas to life through words, helping to position Ninja products as market leaders in innovation
- Concept Development: Develop concepts for new products, including writing manifestos, product names, campaign ideas, and establishing the voice and tone for new product categories
- Hands-On Product Experience: Get hands-on experience with the products you are tasked with bringing to life. Understand the key features and benefits to craft authentic and consumer-centric copy
- Copy Creation: Craft engaging copy for digital ads, social media, retailer content, email marketing, and other touchpoints, ensuring brand voice consistency across all platforms
- Script Writing: Write scripts for social, retailer, and OTT videos, translating complex product features into relatable, consumer-friendly stories
- Cross-Functional Collaboration: Collaborate closely with Art Directors, designers, and project managers from project inception to completion. Work with engineering, product development, and brand marketing teams to ensure copy accurately reflects product specifications and benefits
- Consumer Insights: Study consumer insights data to uncover key insights that spark big creative ideas, ensuring messaging resonates with target audiences
- Brand Voice Stewardship: Establish and maintain the voice and tone for new product categories, ensuring all communication reflects the brand’s values and positioning
- Creative Problem-Solving: Bring strategic thinking and creative problem-solving to every project, delivering compelling copy under tight deadlines
Application process
- Please send resume and work samples with your application
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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