Head of Marketing, FalconX
More information about location
3 days a week in office
Digital asset trading platform
Open for applications
Digital asset trading platform
201-500 employees
Open for applications
More information about location
3 days a week in office
201-500 employees
Company mission
To build the connective tissue for open, permission-less, and truly global digital assets to be adopted by mainstream institutions at scale.
Role
Who you are
- This role requires a unique blend of financial services marketing expertise and a deep understanding of the digital asset landscape
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role
- Proven track record in developing and executing successful marketing strategies in both traditional finance and digital asset sectors
- Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling narratives
- Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape
- Strong knowledge of institutional finance, including experience marketing to hedge funds, asset managers, and other financial institutions
- Excellent leadership skills with the ability to inspire and manage high-performing teams
- Data-driven mindset with experience in marketing analytics and performance measurement
- Adaptability and agility to thrive in a fast-paced, rapidly evolving industry
- Strong network within the finance and crypto communities
What the job involves
- We are seeking a driven and experienced Head of Marketing to join our growing team. In this role, you will be responsible for leading our marketing team and developing/executing comprehensive marketing strategies that increase our market share, enhance our brand position, and drive customer acquisition across both traditional finance and crypto markets
- Support and execute a comprehensive marketing strategy aligned with company goals and industry trends
- Lead and mentor a high-performing marketing team, fostering a culture of innovation and collaboration
- Create compelling narratives that effectively communicate our value proposition to a diverse institutional investor base
- Oversee the development of multi-channel marketing campaigns, including digital, content, event, and PR initiatives and align efforts with performance marketing plans
- Collaborate closely with product, sales, and business development teams to ensure marketing efforts support overall business objectives
- Manage relationships with external agencies and partners to maximize marketing impact and efficiency
- Analyze market trends, competitor activities, and campaign performance to continuously refine marketing strategies
- Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
- Manage the marketing budget, ensuring optimal allocation of resources
- Act as a thought leader and brand ambassador, representing the company at industry events and in media engagements
Our take
FalconX is driving the decentralized financial future with its digital asset trading platform, catering specifically to institutional users. Offering a suite of tools, from trade execution to market making and credit management, FalconX simplifies crypto strategy management through a unified interface.
Renowned institutions like Accel and Tiger Global have adopted FlaconX, recognizing it as a leader in the space. Notably, the company earned the prestigious FinTech Breakthrough's 2023 DeFi Innovation Award for its FalconX 60 platform, a testament to its pioneering role in digital investment and risk management.
As institutional demand for crypto assets surges in the Asia-Pacific region, FalconX is expanding its footprint into Hong Kong. The company's decision to offer over-the-counter brokerage and crypto derivatives services aligns with the region's growing interest in virtual assert innovation and regulatory advancements. With a commitment to innovation and a proactive approach to expansion, FalonX is well-positioned to further solidify its position as a leading player in the digital asset trading space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2022
$150m
SERIES D
Aug 2021
$210m
SERIES C
Total funding: $427m
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Raghu Yarlagadda
(Co-Founder & CEO)Co-founder and CTO at Sarada Educational Institutions. Former Advisory Board Member at JoyUp, and Product Lead at eightfold.ai.
Prabhakar Reddy
(Co-Founder)Previously an Investor with Accel Partners, Partner at Singularity Ventures, and CEO at Dramatize. Also co-founded and was CEO of nFusion.
Salary benchmarks
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