Customer Marketing Manager, Arkose Labs

• 6+ years of experience in customer marketing, lifecycle marketing, or related B2B marketing role
• Proven track record of developing successful upsell/cross-sell campaigns
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Excellent written and verbal communication skills
• Data-driven approach with experience analyzing campaign performance and customer behavior
• Collaborative mindset with experience working cross-functionally with sales, product, and customer success teams

Desirable

• The Customer Marketing Manager will drive customer engagement, retention, and expansion through strategic marketing initiatives. This role focuses on developing and executing campaigns that increase product adoption, generate upsell and cross-sell opportunities, and strengthen relationships with our existing customer base
• Design and implement targeted upsell and cross-sell campaigns in collaboration with customer success team, product marketing, demand generation, and sales teams
• Develop customer segmentation strategies to deliver personalized marketing communications
• Create and manage multi-channel campaign workflows including email, in-app messaging, and direct outreach
• Own the production and distribution of monthly customer newsletters featuring product updates, best practices, and success stories
• Develop content calendar aligned with product releases, company milestones, and customer lifecycle stages
• Craft compelling messaging that drives engagement and demonstrates ongoing value
• Plan and execute customer webinar series including topic selection, speaker coordination, promotion, and follow-up
• Develop strategic touchpoint programs for key accounts ensuring regular, value-driven interactions
• Create executive briefing materials and coordinate communications for C-suite engagement
• Establish and maintain executive sponsor program framework and processes
• Ensure executives are actively engaged with assigned accounts through regular check-ins and strategic business reviews
• Track and report on executive sponsor activities and outcomes
• Provide executives with customer insights, talking points, and action items
• Track and analyze campaign performance metrics including engagement rates, pipeline influence, and revenue impact
• Conduct customer feedback analysis to inform marketing strategy and messaging
• Collaborate with Customer Success to identify expansion opportunities and at-risk accounts
• Report on customer marketing KPIs and ROI to leadership