Event Marketing Manager, Checkr
$146-172k
+ Equity
More information about location
2-3 days a week in office
Automated background checks
Be an early applicant
Automated background checks
1001+ employees
Be an early applicant
$146-172k
+ Equity
More information about location
2-3 days a week in office
1001+ employees
Company mission
To build a fairer future by designing technology to create opportunities for all.
Role
Who you are
- Proven track record of success owning client events and conference management end to end
- Proven track record of pipeline targets and meeting lead/opportunity goals
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ZoomInfo), event management platforms (ZoomWebinar, Bizzabo, other event management tools)
- Familiarity with CRM systems like Salesforce
- Experience with managing event budgets and vendor relationships and negotiations
- Experience in residential mortgage banking or fintech and familiarity with ABM platforms (e.g., 6sense, Demandbase), attribution modeling and pipeline reporting are a plus
- Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency
- Strong analytical mindset. Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
- Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
- A strong attention to detail and top-tier organizational and project management skills
- Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment
- A desire to constantly improve and zero patience for inefficiency
- Self starter: go-getter attitude who likes to get things done on their own initiative
What the job involves
- We’re looking for a results-driven Event Marketing Manager to help design client events, successful conference results as well, to join the team to help build and scale multi-channel programs that drive brand awareness, pipeline and revenue growth
- You’ll partner closely with Sales, Product Marketing, and RevOps to execute integrated campaigns that engage our target audience, convert leads, and accelerate opportunities through the funnel
- This is a hands-on role with strategic influence on results. Your core focus will be on high-performing channels like clients events, conferences, webinars, and field marketing, while also collaborating on broader initiatives such as partner marketing and direct mail
- Own end-to-end demand generation programs to drive qualified pipeline across the buyer journey. This role will be responsible for Client event and conference strategy, execution, and optimization of multi-channel campaigns, with a strong emphasis on event, webinar, field, partner marketing and cross-functional alignment
- Support and optimize our marketing plan, including ongoing market research, analyzing customer behavior, identifying target segments, defining value propositions, ratifying objectives and KPIs, adjusting budgets and resources, and choosing the best mix of marketing channels and tactics
- Event & Webinar Marketing - Plan, promote, and execute webinars and events (in-person and virtual) aligned to buyer personas and funnel stages
- Field Marketing - Plan and execute strategic field marketing programs, including Regional VIP events for top-tier accounts, executive dinners, roadshows, and in-person meetups, in addition to leveraging direct mail campaigns and vendors to drive engagement and sourced pipeline
- Partner Marketing - Collaborate with strategic partners to co-market joint solutions
- Marketing Operations - Collaborate with RevOps to track campaign performance across the funnel, including qualified accounts for our top tier segments through traditional MQL > SL > opportunity workflow for our lower tier segments
- Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps
- Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
- Prepare and present recommendations from experimental data all the way up to the executive level
- You will work closely with product marketing, revenue operations and enablement, and sales to formulate and align around a sound strategy, then execute on a consistent set of programs to grow awareness, engagement, and pipeline generation
- You will continuously evaluate the performance and ROI of events and campaigns, using quantitative and qualitative data to adjust strategy and tactics accordingly, You will leverage your years of experience to employ the most effective optimization methodologies and techniques to maximize both impact and learning
Our take
Checkr addresses the unpleasant and time consuming process of background checks so that companies using on-demand employees can make safer, more informed hiring decisions in less time. Background checks are a critical part of the hiring process, and CEO Daniel Yannisse noticed that they were painfully slow, resulting in loss of work for candidates and productivity downturns for employers.
Before Checkr entered the market in 2014 with its innovative AI technology and a solid $50m in venture capital funding, companies were waiting upwards of two weeks for their checks. Checkr substantially reduces this time frame and has grown to receive a $5 billion valuation.
Checkr has accelerated growth by making several highly advantageous acquisitions of competitor companies GoodHire and Inflection. As the world of work embraces diversity and inclusion, the company announced an end-to-end service for candidates wishing to expunge their criminal records, furthering the company’s ‘fair chance’ mission and clearing 1000s of candidates for free since 2021. New products launched at the end of 2023 include Checkr Pay (providing access to payment right after a shift) and Checkr Onboard (unified onboarding processes), exemplifying how Checkr is keeping pace with a rapidly changing, flexible, and mobile-first workforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$250m
SERIES E
Sep 2019
$160m
SERIES D
Total funding: $555.4m
Company benefits
- Parental leave
- Stock optoins
- Work from home opportunities
- Comprehensive Health Plans | We cover 100% of insurance premiums and offer generous parental and family leave
- Competitive Compensation | We offer competitive salaries and meaningful equity
- A Variety of Food and Snacks | Our culinary team serves a rotating menu for lunch each day, along with unlimited snacks and drinks
- Wellness Programs | We invest in the holistic well-being of every team member through education reimbursements, onsite massages, and physical therapy
- Flexible Paid Time Off | We want you to take the time you need to relax and recharge
- Fitness and Public Transport Reimbursement | We’ll cover your commute and help you stay active with our onsite gym or fitness provider of choice
Company HQ
Financial District, San Francisco, CA
Leadership
Jonathan Perichon
(CTO)After an MSc in Computer Science, Jonathan worked as a Software Engineer at Mogreet and deliv for a combined year and a half. He co-founded Checkr in May 2014, serving as CTO since.
Daniel Yanisse
(CEO)Daniel worked as a Software Engineer at Mogreet and Deliv before co-founding Checkr.
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