Email Marketing Specialist, inriver

Salary not provided

CSS

HTML

Excel

Salesforce

Hubspot

Marketo

Pardot

Eloqua

Mid and Senior level

Amsterdam

London

Product information management (PIM) solutions

Be an early applicant

Product information management (PIM) solutions

201-500 employees

B2BMarketingBusiness IntelligenceSaaSProduct ManagementeCommerce

Be an early applicant

Salary not provided

CSS

HTML

Excel

Salesforce

Hubspot

Marketo

Pardot

Eloqua

Mid and Senior level

Amsterdam

London

201-500 employees

B2BMarketingBusiness IntelligenceSaaSProduct ManagementeCommerce

Company mission

To build a more sustainable future by helping customers exceed expectations at every stage of the product journey.

Job

Company

Role

Who you are

3+ years of hands-on CRM/email marketing experience (B2B SaaS is a plus)
You’re a Pardot pro (or comfortable with tools like HubSpot, Marketo, Eloqua)
Solid grasp of email’s role within broader campaign strategies
Skilled in using AI to enhance creation, automation, personalization, and testing
Skilled in HTML and CSS
Experience with or understanding of CRM systems; Salesforce preferred
Intermediate Microsoft Office skills (especially Excel)
Calm in chaos, sharp with details, and always ready to solve what’s next
Driven by outcomes, guided by data, and fluent in turning metrics into moves
Creative at heart, clear in message—your campaigns connect and convert

What the job involves

As our Email Marketing Specialist, you won’t just send emails—you’ll orchestrate journeys, build smart automations, and craft messages that convert clicks into customers
You’ll partner across creative, growth, and customer teams to deliver the right story, to the right person, at the exact right moment—across the entire funnel. From onboarding flows to product drops, you'll architect the emotion + motion of every message
Designing and delivering global email and retention strategies that spark growth
Create powerful automations, behavioural based triggers, and personalised campaigns
Turn insights into action by tracking and optimizing engagement and customer lifetime value
Collaborating cross-functionally with growth, creative, and wider marketing teams
Create, test and execute email marketing campaigns, monitoring for performance
Perform database segmentation
Implement lead nurturing programs
Investigate and leverage relevant AI technologies to improve speed to market and increase relevancy of email communications
Be a “power user” and go-to person for marketing email campaigns, working closely with global programs, customer/partner marketing and field marketing teams
Generate and analyze email marketing reports
Monitor Key Performance Indicators (KPIs) for measuring email marketing success

Our take

Inriver, a prominent player in the field of product information management (PIM) software, offers solutions that allow enterprises to optimise their product journey across diverse touchpoints.

With its PIM platform, inriver aids businesses in managing the entire product lifecycle, from sourcing and creation to distribution and recycling. The company's unique proposition lies in its integration of digital shelf analytics and flexible ecosystem connectivity, ensuring scalability and adaptability to growing demands on product data. Inriver's approach to PIM, supporting both B2B and B2C enterprises, underscores its commitment to turning product information into a strategic asset, resonating with over 1,600 global brands.

Inriver has launched its next-generation syndication platform, which offers advanced API connectivity for seamless distribution to marketplaces, channels, and endpoints. This addresses the intricate challenge of content mapping, enhancing efficiency and accuracy for customers seeking to place their products on the digital shelf. This move is indicative of inriver's proactive stance in meeting the evolving needs of modern commerce.

Freddie

Company Specialist at Welcome to the Jungle

Insights

6% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 4 rounds)

Nov 2020

$32m

LATE VC

Aug 2017

$12.4m

LATE VC

Total funding: $57.2m

Company HQ

Gamla staden, Malmö, Skåne County

Leadership

Johan Boström

(Co-Founder)

Served as the company's CPO from 2004-2023. Previous Owner of Via Anna/Serendipity Innovations. Also worked as a Sales Director and ECM Specialist at UDK.

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