Go-to-Market Lead, Yuma AI

• 5+ years experience in B2B SaaS GTM, ideally in a fast-growing environment
• Proven track record of owning MQL targets that convert into real pipeline
• Highly data-driven, comfortable with attribution, dashboards, and funnel metrics
• Able to understand and clearly explain complex, AI-driven products
• Hands-on, experimental, and execution-focused
• Strong experience with HubSpot and modern GTM tooling
• High ownership mindset, able to operate independently and lead others

Desirable

• We’re looking for a Go-to-Market Lead to own and scale Yuma’s GTM function as we continue our rapid growth. We grew ~10–15% month-over-month throughout 2025 and are on track to reach and surpass $10M ARR
• What we’re looking for now is a senior GTM owner who can take full accountability for MQL delivery end-to-end, provide strategic direction, and coach and scale the existing GTM function
• You’ll work closely with the Founder, Sales, Product, and Success teams, leading the GTM function and managing a strong GTM generalist who brings deep experience at Yuma
• Own MQL delivery & GTM execution (top priority):
• Own MQL targets end-to-end, with clear accountability for volume, quality, and consistency
• Deliver a predictable flow of sales-ready leads, fully trackable and attributable
• Execute GTM initiatives across outbound, paid, SEO, landing pages, email, retargeting, and any channel that proves effective
• Design and run experiments, iterate quickly, and turn what works into repeatable systems
• Build scalable lead generation, scoring, and conversion workflows
• Own and optimize HubSpot as the GTM system of record (data quality, attribution, reporting)
• Be data-driven and execution-focused:
• Own GTM performance metrics end-to-end (MQLs, pipeline contribution, revenue impact)
• Define KPIs, dashboards, and reporting, and deliver consistently against them
• Set and maintain a strong execution tempo across GTM initiatives
• Use data to prioritize, course-correct, and balance speed with rigor
• Own positioning, brand, and messaging:
• Develop a deep understanding of Yuma’s product, customers, and use cases (brands & retailers)
• Own positioning and messaging across channels to maximize conversion
• Translate a complex, AI-driven product into clear, compelling merchant value
• Partner with Sales on enablement assets (decks, one-pagers, case studies, videos
• Leverage AI at a high level:
• Use AI extensively to accelerate execution, creativity, and analysis
• Build structured, production-grade AI workflows (beyond basic ChatGPT usage)
• Combine AI with automation and no-code tools to increase velocity without sacrificing quality
• Build and lead the function:
• Act as the clear owner of the GTM function
• Lead, mentor, and grow a small team over time
• Set direction and standards while remaining hands-on when needed