Vice President of Marketing, Overstory
+ Equity
More information about location
AI-powered grid resilience software to prevent wildfires and power outages
Be an early applicant
AI-powered grid resilience software to prevent wildfires and power outages
21-100 employees
Be an early applicant
+ Equity
More information about location
21-100 employees
Company mission
Enable a resilient electrical grid that keeps communities thriving as our world changes
Role
Who you are
- Proven experience in a VP or senior marketing leadership role, preferably in a B2B SaaS, AI, or climate tech field and with an international scope
- A deep understanding of sales-driven marketing and a fluency in product marketing, with a track record of aligning marketing efforts to revenue growth
- Exceptional storytelling and communication skills, with the ability to translate complex ideas into compelling narratives
- Experience working directly with executive leadership to develop company narratives and brand positioning
- Ability to manage PR efforts while keeping the focus on core marketing priorities
- You are based in an EST time zone
- Boldness: you’re not afraid to make hard decisions or take risks, and you always act with urgency
- Mission-driven: you care deeply about Overstory’s mission and helping us become the most attractive and influential brand in our industry
- Collaborative spirit: team above ego and you’re never afraid to get your hands dirty
- Empathy: you make people feel heard and are inclusive in your approach to leadership
- Curiosity: learning excites you and you’re not afraid to admit what you don’t know
What the job involves
- The VP, Marketing of Overstory will drive our international marketing strategy with a clear focus on supporting our ambitious sales goals
- This is a hands-on leadership role where you will need to zoom up to set a clear strategy, while also rolling up your sleeves to help execute
- You will work closely with the CEO on strategic storytelling and brand positioning, and you’ll also be responsible for the creation of high quality campaigns that attract and retain customers
- You’ll ensure that everything we invest in has a real, measurable impact
- Marketing Strategy: Develop and execute clear, data-driven marketing plans that align with sales priorities and drive measurable business impact across the globe
- Deeply understand our customers’ needs in order to effectively market our product
- Team Leadership: Build and lead a small but mighty marketing team, fostering a collaborative and high-performance culture
- Storytelling & Messaging: Work with other key leaders to continuously refine and articulate Overstory’s value proposition, making it resonate with customers, investors, and employees
- Content & Brand Development: Lead the creation of high-impact materials — from sales decks to case studies — that help Overstory stand out in the market
- Public Relations: Oversee external communications and help cement Overstory as an industry leader
- Cross-Functional Collaboration: Work closely with sales, customer success and product to ensure marketing supports company-wide objectives without unnecessary complexity or silo-building
Our take
Overstory applies artificial intelligence to high-resolution satellite imagery, providing grid resilience software for utilities. The company's combination of machine learning and satellite remote sensing data helps utility companies, the forestry industry, and NGOs predict and mitigate the risk of power outages and wildfires before they occur.
Backed by top climate tech investors, Overstory has secured clients including PG&E, OG&E and Hydro Ottawa. All this goes to show that its product and business model are considered attractive for the space.
Looking ahead, Overstory plans to use funds obtained to expand and accelerate product development, focusing on meaningful and actionable insights that help utilities take action to combat forest fires and outages.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Oct 2023
$14m
SERIES A
Nov 2022
$5.2m
EARLY VC
Total funding: $25m
Company benefits
- Fully remote work environment
- Work from home budget
- Dedicated learning time and budget
- In-person Overstory team gatherings
- Fully paid parental leave
- Co-working budget
Company values
- Tackling the climate crisis is our greatest mission: We act with urgency.
- Trust is fundamental: We assume the best in everyone, and we share ideas openly so that we have a positive impact.
- Our curiosity fuels our growth: We recognize that change is constant, and we find joy and power in exploration.
- We care for each other: We love the power of machines but we nurture each other as humans.
- We’re rooted in diversity: Just as ecosystems need biodiversity to thrive, our resiliency comes from our differences.
Company HQ
Weesperbuurt en Plantage, Amsterdam, Netherlands
Leadership
Fiona Spruill
(CEO)Fiona Spruill is the CEO of Overstory, an AI company using remote sensing technology to help utilities reduce wildfire risk, prevent power outages, and optimize grid resilience.
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