Senior Marketing Strategy & Operations Manager, ROLLER
Leisure industry management software
Open for applications
Leisure industry management software
201-500 employees
Open for applications
201-500 employees
Company mission
To help create experiences that bring joy and happiness to the world.
Role
Who you are
- You’re a strategic thinker who thrives at the intersection of marketing, systems, and analytics — passionate about building scalable processes that enable smarter, faster decision-making
- Based in the San Francisco Bay Area or Austin, Texas, with flexibility for hybrid work
- You have deep experience in marketing operations or revenue operations, ideally within a high-growth SaaS environment
- You’re skilled in partnering with marketing, sales, and revenue leadership to align operational priorities with broader GTM and business goals
- You have hands-on experience managing and optimizing marketing tech stacks, and are comfortable mapping and documenting complex system flows for consistency and scalability
- You’re proficient in lead lifecycle management, including lead scoring, routing, and multi-touch attribution
- You’re data-driven, with proven experience building dashboards and reporting frameworks that translate metrics into actionable insights and growth opportunities
- You’re comfortable collaborating cross-functionally — particularly with Finance to manage budgets and forecasts, and Revenue Operations to ensure full-funnel visibility
- You have exceptional organizational skills and enjoy keeping teams aligned through calendars, project tracking, and QBR preparation
- You’re a natural optimizer — continuously identifying opportunities to improve processes, automate workflows, and leverage AI to enhance efficiency and accuracy
- You’re detail-oriented but also pragmatic, able to balance precision with agility in a fast-paced, dynamic environment
What the job involves
- The Senior Marketing Strategy & Operations Manager at ROLLER will play a pivotal role in driving operational excellence across the marketing organization
- This person will partner closely with marketing and revenue leadership to design and implement the systems, data structures, and processes that power data-driven decision-making and scalable growth
- You’ll own and optimize the marketing tech stack, ensure seamless lead management and attribution, and build clear, actionable reporting frameworks that drive alignment across marketing, sales, and finance
- Beyond analytics and process, you’ll help manage team workflows, calendars, and quarterly business reviews—identifying opportunities to streamline and innovate, including leveraging AI to enhance efficiency and insight
- Partner with marketing leadership to define operational priorities that align with broader GTM and business goals
- Work with the Business Systems Team to manage and optimize the marketing tech stack, documenting processes and system flows to ensure consistency and scalability
- Implement, optimize, and maintain lead lifecycle processes, including scoring, routing, and multi-touch campaign attribution
- Work closely with Sales & Revenue Operations to align on full funnel reporting and pipeline contribution in order to help identify business risks and investment opportunities
- Build standardized dashboards and reporting frameworks to monitor, measure, and analyze marketing performance down to a channel level to deliver actionable insights to head of marketing and marketing leads to help us meet ambitious growth targets
- Work with finance to reconcile and track against marketing budget and forecasting
- Help manage the full marketing team calendar and the status of key projects
- Assist with marketing QBRs and SLT level reporting and presentations
- Identify and implement process improvements to help the team move faster without sacrificing accuracy or quality, including implementing AI into existing flows across our stack as well as building out new processes from scratch
Application process
- Initial call with our Talent Acquisition Manager
- You'll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have
- Interview with the Hiring Manager
- You will get to meet with our VP of Marketing to learn more about the role & ROLLER whilst also talking through your experience in more detail
- Loop Interviews
- This is where you will get to meet our wider ROLLER team to do a 'vibe check' on us to make sure our culture & vibe meet what you are looking for!
- Marketing Assessment Presentation
- The presentation will diagnose marketing challenges, outline a 90-day improvement plan, propose an AI-driven tech stack, and design an executive dashboard
- Offer
- If all lights are green and the fit feel right, we'll conduct reference checks and you'll receive an offer to join!
Our take
Attractions have been somewhat left behind compared to other industries when it comes to digital tools. Operating in a space between traditional businesses, hospitality venues and live events, they generally have to cobble together solutions from ill-fitting CRMs, ticketing systems, and spreadsheets. Founded in 2011, ROLLER aims to improve this situation by providing an all-in-one platform for managing guest experiences at attractions from trampoline parks to medieval fairs.
ROLLER is unique in its focus on the leisure and attractions industry and has built an all-in-one cloud-based platform that is highly regarded within the sector for its speed, flexibility and reliability. The platform is used by its customers to manage over 100 million visitors per year at 1,200 attractions, with $4 Billion in transactions annually.
Recently, the company has strengthened its position through a number of partnerships. These collaborations, alongside substantial funding, push ROLLER to offer even more innovative solutions to its clients. As the industry continues to recover and evolve, ROLLER is ready for sustained growth and an expanding influence in the sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2025
$51.6m
LATE VC
Nov 2023
$52.6m
SERIES C
Total funding: $133.2m
Company benefits
- Four ROLLER Recharge days per year (that is four additional days of leave that we all take off together as a team to rest and recuperate)
- Claim up to $120 work-from-home expenses per month
- 16 weeks paid Parental leave for primary carers and 4 weeks paid Parental leave for secondary carers
- Free Medical Insurance
- 401(k) Plan
- Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
- Team member Assistance Program to proactively support our team's health and well-being, access to coaching, education modules, weekly webinars, and more
- Work with a driven, fun, and switched-on team that likes to raise the bar in all we do
- Individual learning and development budget plus genuine career growth opportunities as we continue to expand!
Company HQ
East Cesar Chavez, Austin, TX
Leadership
Luke Finn
(Co-Founder & CEO)Prior to co-founding ROLLER they were an Analyst at Fulton Hogan.
Mark J Finn
(Co-Founder & CFO)Currently also a Mentor at Techstars and a Member of the Tech Council of Australia. Was previously Global Transformation Advisor at PwC. Before that was an Analyst for Macquarie Group.
Salary benchmarks
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