Lifecycle Marketing Manager, Two Chairs
$139.5-188.7k
+ Equity. New hires can reasonably expect an offer between $139,500 and $164,100
More information about location
In-house therapy
Open for applications
In-house therapy
501-1000 employees
Open for applications
$139.5-188.7k
+ Equity. New hires can reasonably expect an offer between $139,500 and $164,100
More information about location
501-1000 employees
Company mission
To build a world where everyone has access to exceptional mental health care.
Role
Who you are
- Deep experience building patient lifecycle programs from the ground up, including end-to-end ownership of email and SMS (strategy, execution, reporting and optimization)
- Hands-on experience with the lifecycle platform Braze (required)
- Healthcare experience (strongly preferred)
- Experience partnering with Product, Growth, and Data teams
- Strong analytical mindset with experience reporting on conversion, engagement, and funnel metrics
- Proven ability to simplify and scale complex communication ecosystems
- A/B testing and experimentation frameworks beyond basic subject-line tests
- We encourage interested candidates from all backgrounds to apply even if they don't think they meet some expectations of the role
What the job involves
- We’re looking for a Lifecycle Marketing Manager to own and evolve our end-to-end patient lifecycle strategy and communications across email, SMS, and CRM platforms. This role will be responsible for designing, executing and optimizing a cohesive lifecycle strategy that improves patient conversion, engagement, and experience consistency
- This person will work cross-functionally with Product, Growth, Product Marketing, Data, Account Management, and Leadership to ensure lifecycle communications are strategic, data-informed, and effective in driving patient growth and conversion
- Patient Lifecycle Strategy
- Own lifecycle strategy and performance across the full patient journey, from lead capture through booking conversion, onboarding, appointment attendance, and ultimately graduation and post-care engagement
- Consolidate fragmented communications into a simplified, scalable lifecycle framework
- Identify gaps in the current patient lifecycle and design new programs to address them
- Develop segmentation and personalization strategies that tailor communications based on patient personas, referral sources, engagement level, and care journey stage
- Partner with Product, Data and Marketing to design behavior-triggered lifecycle messaging tied to key patient actions and product events (booking, cancellations, care milestones, engagement signals, etc.)
- Patient Communications
- Lead content creation and optimization for all patient-facing transactional and engagement communications in partnership with Brand / Creative teams
- Own and evolve key lifecycle programs
- Launch and manage conversion and engagement-driven programs
- Design patient story campaigns, including sourcing patients interested in sharing their stories
- Ensure messaging stays aligned with changes in product experience and brand voice
- Email & SMS Channel Ownership
- Own email and SMS as lifecycle channels, ensuring consistent strategy and quality across both
- Expand and optimize SMS usage to complement and enhance email effectiveness
- Own Braze lifecycle architecture including journeys, triggers, segmentation, and campaign orchestration, partnering with Product and Data to ensure data is leveraged intentionally within lifecycle programs
- Experimentation, Optimization & Reporting
- Define lifecycle success, own lifecycle performance metrics, and translate insights into action
- Partner with Data to build reporting dashboards and report on performance and progress to internal stakeholders and leadership, including executive-level updates
- Partner with Product Marketing and Growth to A/B test messaging and journeys to improve conversion and bookings
- Where you’ll make an impact in the first 90 days:
- Audit and map the current patient lifecycle ecosystem, identify gaps and prioritize opportunity areas
- Define lifecycle strategy and success metrics
- Establish operational foundation in Braze, including identifying gaps in data availability and partnering with Data/Product to prioritize fixes
- Begin to stabilize and improve high-impact lifecycle programs
- Where you’ll make an impact in the first year:
- Build a scalable, end-to-end lifecycle engine
- Drive measurable improvements in core lifecycle metrics
- Implement advanced segmentation and personalization
- Build a rigorous experimentation and measurement system
- Expand and optimize channel strategy (Email + SMS)
- Strengthen cross-functional integration
- All applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
Our take
Two Chairs is a digital therapy platform that matches clients with therapists based on their medical history, preferences and goals. Unlike many digital-only tools, the company operates a network of physical clinics in the San Francisco Bay Area where patients can receive in-person consultations.
It's part of a growing generation of mental health startups that are seeking to disrupt a costly and highly fragmented sector of the healthcare industry. Two Chairs is focusing on matching as a key differentiator, as it believes finding a good match is the best leading indicator of success in therapy.
A core challenge for Two Chairs will be growing its brick-and-mortar footprint. Growing a network of physical clinics will be capital-intensive and not as scalable as digital alternatives (the company faces competition from the likes of Basis, Wisdo, Aura, and more). But the company has enjoyed considerable success in funding rounds, and its 2024 investment is being used to hire more therapists, expand into new territories, and finesse its technology.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
71% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2024
$50m
SERIES C
Aug 2019
$21m
SERIES B
Total funding: $78m
Company HQ
South Park, Los Angeles, CA
Leadership
Alex Katz
(Founder & CEO)Prior to founding Two Chairs in 2016, Alex spent 2 years at Palantir Technologies as an Deployment then Enterprise Lead. He also spent 2 years at McKinsey & Company as a Business Analyst.
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