Marketing Manager, Sky

Sky Mobile

Salary not provided

Mid and Senior level

Dublin

Office located in Burlington Road, Dublin

Broadband and telecommunications company

Job no longer available

Broadband and telecommunications company

1001+ employees

B2CB2BEntertainmentTelecommunicationsMedia

Job no longer available

Salary not provided

Mid and Senior level

Dublin

Office located in Burlington Road, Dublin

1001+ employees

B2CB2BEntertainmentTelecommunicationsMedia

Company mission

To connect people with the very best entertainment, sports, news, arts and local, original content.

Job

Company

Role

Who you are

Marketing experience across multiple disciplines, with mobile experience preferred
Robust understanding of multi-channel performance-marketing experience with a proven, track record of delivering TTL creative strategy for both Brand and Direct Response that has yielded strong ROI for the business
An enthusiastic self-starter with a can-do attitude, who enjoys a fast paced environment
Be able to think strategically across multiple channels and be able to navigate complex challenges with ease
Commercially and creatively savvy with broad portfolio of work across campaign creative development
Presentation skills and have experience of working with and influencing multiple stakeholders

What the job involves

As Home Service continues to evolve, this is a newly created role focussed on delivering great service to our customers by supporting everyone to be their best at sky
Support with our brand and creative strategy for the launch of Sky Mobile in Ireland, ensuring that our positioning is adhered to throughout all of our creative output
Manage the TTL creative strategy and campaign delivery for Sky Mobile across direct, online & retail channels, driving an innovative creative approach that increases engagement and demand
Responsible for day-to-day management of campaign deliverables, ensuring they are delivered on brief, on time and within budget
Manage relationship and engagement with creative agencies to achieve high standard of creative output
Build strong relationships and work collaboratively with internal teams to ensure creative strategy and messaging hierarchy reflects campaign objectives
Work with Insight team to refine prospect segments and ensure that they are incorporated into creative strategy
Ensure that campaigns are fully evaluated and findings/insights are shared with other business areas and agencies, with objective of continually optimising campaigns, plans and strategies
Manage budgets, with accurate reporting and status of spend
Delivery of brand and campaign performance targets across all routes to market

Our take

Sky formed through the merger of Sky Television and British Satellite Broadcasting in 1990, making it the UK's largest pay-TV company. After the acquisition of Sky Italia and Sky Deutschland in 2014, Sky Group was formed, transforming the UK company into Europe's leading entertainment and media group.

With the recent success of their original content, Sky doubled their investment into this space by 2024 with a brand new movie and TV studio being built. This is expected to create an additional £3 billion of production investment in UK creative sector in the first five years alone.

Sky's streaming service, Now TV, was launched in 2012 to compete with the rising tide of Netflix and, more recently, with Amazon's Prime Video. With pay-TV subscriptions dropping and the video streaming industry expected to grow by a further 20% by 2027, Sky has remained competitive by offering a range of deals, partnering with Netflix, and developing its own TV - Sky Glass, as it aims to keep up with consumer trends.