Head of Paid Acquisition, LawnStarter
Google Ads, SEM
$175-195k
Lawn maintenance marketplace
Job no longer available
Lawn maintenance marketplace
201-500 employees
Job no longer available
$175-195k
201-500 employees
Company mission
To make life easier and enable people to save their time for what really matters. They are setting out to make running a home services business dead simple.
Role
Who you are
- Extensive Experience with Large-Scale Google Ads Campaigns:
- You’ve managed high-budget paid search campaigns in industries like travel, ticketing, or home services, working with multiple brand/domain strategies
- Proven Leadership in Paid Search:
- You’ve led successful paid search teams and have a track record of implementing search strategies that deliver significant wins
- Technical and Analytical Strengths:
- You’re highly skilled in spreadsheets, comfortable with SQL, and have a deep understanding of data-driven decision-making. Scripting languages and experience with data integration tools are a plus
- Hands-On Approach:
- While this is a leadership role, you're not afraid to get into the weeds. You'll be a hands-on contributor and also a mentor
What the job involves
- Lead and optimize Google Ads paid search campaigns that drive nearly all of our paid acquisition efforts
- You'll leverage advanced strategies—bid optimization, copy tests, audience-based rules, and more—combined with internal customer data to maximize ROAS across multiple markets
- Build and mentor a team of paid search experts. Define performance metrics, establish best practices, and foster a culture of continuous improvement and innovation
- Oversee large-scale Google Ads campaigns across multiple brands and service lines. You'll bring extensive experience managing complex, multi-market campaigns with varied seasonality, demographics, and pricing
- Develop and execute paid search strategies for new verticals as we expand beyond lawn care. Tailor campaigns to fit each unique market, identifying and capitalizing on opportunities for growth
- Work closely with product, sales, and customer service teams to align paid search strategies with broader business goals. Your ability to integrate paid search insights into the company’s overall marketing efforts will be crucial
- You'll be responsible for all paid search spending, ensuring that we hit revenue and efficiency targets. Prepare detailed plans (3-year, 1-year, and quarterly) and own the financial outcomes
- Use data to inform strategy—identifying trends in lifetime value, keyword performance, conversion rates by market, and more. You'll also work closely with engineering and data teams to integrate ad platforms with internal data systems
- While 90% of your focus will be on Google Ads, you'll also explore new paid channels and test innovative strategies to enhance performance
Our take
When it comes to lawn maintenance, many homeowners typically have to deal with several contractors. This can make lawn care more complicated and expensive than it needs to be. LawnStarter solves this problem by aggregating lawn mowing, fertilizing, and maintenance into one convenient purchase point.
As a marketplace, LawnStarter focuses on helping existing lawn care businesses grow, rather than trying to push their own services. This differentiates them from other providers. The company has seen impressive growth since it was first founded, and it now operates in 120 cities around the US. According to LawnStarter's CEO, the company's revenue has grown at a rate of 100% a year since its inception.
To date, LawnStarter has raised around $18 million in funding and surpassed $100 million in bookings, which is a testament to investors' and customers' confidence in the product. This confidence will be instrumental to LawnStarter's future success, as the lawn care market has grown increasingly competitive in recent years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2019
$10.5m
EARLY VC
Jun 2015
$6m
SERIES A
Total funding: $17.8m
Company benefits
- Flexible remote schedule
Company HQ
Financial District, Austin, TX
Leadership
Steve Corcoran
(Co-Founder)Previously co-founded SigmaBits, and served as Co-CEO of SEED.
Ryan Farley
(Co-Founder)Previously worked as a Senior Business Analyst in Capital One's Card Partnerships Analytics team.
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