Director of Growth, SmartAsset

• The right candidate has a deep passion for, and expertise in, marketing with experience in managing effective email programs across the subscriber lifecycle
• You apply sound reasoning and problem-solve to independently tackle challenges, from improving inboxing to increasing subscriber retention rate to generating more yield
• You can formulate strategies to hit growth targets and adjust them based on iterative testing
• You understand how to analyze metrics and respond effectively to the most important insights
• You can create projections
• You know how to structure a valid test, interpret results, and integrate findings into a test roadmap
• And as a leader, you're able to guide a cross-functional team to achieve results
• You’re not afraid to move quickly and try new things
• 7+ years of experience designing and managing marketing campaigns including content creation, segmentation, deployment and iterative testing
• Deep knowledge of email marketing tactics, tools, and industry developments
• Strong written communication skills; able to write marketing copy independently
• Strong analytical skills; makes decisions based on data
• Experience using an automated marketing platform like MailChimp, HubSpot, Klaviyo, Iterable, or Blueshift
• Experience using Google Analytics, Mixpanel, and/or other web analytics platforms
• Success leading impactful cross-functional initiatives
• Self-directed and comfortable managing through ambiguity

Desirable

• As Director of Newsletter Marketing, you will lead the strategy and execution of SmartAsset's newsletters (3) to drive revenue for the business
• Identify the biggest opportunities to drive revenue growth from SmartAsset's newsletters; develop strategies to exploit them, and execute the strategies
• Analyze channel / segment / campaign performance and make data-driven changes for improvement, in some cases, by mobilizing teammates
• Manage inbox placement to maximize email campaign effectiveness through incorporating processes and best practices to improve deliverability
• Improve SmartAsset's subscriber acquisition channels to expand our newsletter audience
• Own the test roadmap from opportunity sizing through execution and analysis
• Generate, test, and optimize house ads in the newsletters
• Create revenue projections. Report on campaign performance pacing on a weekly, monthly, and quarterly basis
• Manage and improve workflows where possible to improve efficiency