Senior Marketing Executive, Immediate Media Co
London Art Fair and New Designers
£29.8-35k
Special interest content and platform company
Job no longer available
Special interest content and platform company
1001+ employees
Job no longer available
£29.8-35k
1001+ employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- You’re passionate about art and design
- You thrive in a fast-paced environment, owning complex projects while supporting the team and campaign strategy
- You’re driven by results, delivering campaigns that grow visitors and revenue, and creating optimised digital content across email, web and social
- You collaborate well with partners, exhibitors and colleagues, using audience insight to shape smarter marketing
- You’re organised, creative and analytical, focused on measurable impact
- Proven progressive marketing experience, ideally within events, exhibitions, experiential or brand marketing
- A good understanding of the full marketing mix, with experience in digital and offline
- Demonstrable experience in all marketing channels, including SEO/SEM, PPC campaigns, marketing databases, email, social media, and display advertising campaigns
- Experience in website management and optimisation (CMS, SEO, conversion, and engagement)
- Familiarity with ticket platforms and Box Office management
- Strong negotiation and stakeholder management skills
- Excellent organisational and time management skills, able to manage competing priorities and deadlines
- Analytical mindset with data-driven thinking and the ability to utilise measurement and evaluation tools
- Effective coach, and mentor with experience managing and motivating a team
- Excellent communication and interpersonal skills
- Ambition to grow, develop, and learn within the events industry
What the job involves
- As Senior Marketing Executive, you’ll support the Marketing Manager to plan and deliver multi-channel campaigns for London Art Fair and New Designers, driving visitor and revenue targets
- You’ll bring strong digital marketing experience (email, web, content, SEO and analytics), using insight to optimise performance and improve results
- A confident copywriter and campaign lead, you’ll collaborate with suppliers, partners and exhibitors to deliver targeted, content-rich activity and excellent customer service online and onsite
- Highly organised and results-driven, you’ll take ownership of projects and deliver to objectives and deadlines
- Partner with the Marketing Manager to develop and deliver marketing plans and multi-channel campaigns to meet visitor and revenue targets
- Line-manage and develop a Marketing Executive, providing clear direction and coaching
- Manage budgets and agency/supplier briefs (design, print, ticketing, web), and ensure brand consistency across all creative output
- Lead digital activity: maintain and optimise event websites (content, design, SEO, conversion/engagement) and collaborate on box office performance
- Deliver targeted marketing materials and segmented email campaigns (Adestra) with strong, engaging copy
- Build and manage media partnerships, contra deals and industry relationships, ensuring maximum value and timely asset delivery
- Work with CRM/data leads on segmentation, data requirements and campaign analysis; track KPIs and report ticket sales regularly
- Manage stakeholder communications (VIP, trade, exhibitor and sponsor), supporting sales/promotions and producing sponsorship materials
- Liaise with exhibitors to maximise marketing opportunities pre-, during and post-event
- Support onsite delivery across LAF and ND (build and open days), including customer service, content capture and managing onsite suppliers/ticketing
- Compile campaign results and insights for post-show reporting and future optimisation
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company HQ
West Kensington, London, UK
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
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