Web Marketing Manager, Crusoe Energy Systems
$145-160k
Clean computing infrastructure
Open for applications
Clean computing infrastructure
201-500 employees
Open for applications
$145-160k
201-500 employees
Company mission
To align the future of computing with the future of the climate.
Role
Who you are
- The ideal candidate will thrive in a collaborative environment, working closely with cross-functional teams like sales, product, design, engineering, customer success and other marketing partners
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 5+ years of experience in web marketing or digital marketing roles with ownership of the website
- Growth focus with a track record of helping businesses grow through best in class website, SEO, and SEM management
- Experience in website migrations, CMS procurement, and vendor management
- Previously built an end to end web analytics framework using tools like Google Analytics/SEMrush and CMS platforms like Webflow, Hubspot, or Contentful
- Ability to take raw data and create always on dashboards and provide ways to visualize the data in ways that matter to your individual stakeholders
- Knowledge of HTML/CSS with the ability to communicate appropriately to those who do and to those who don’t have this knowledge
- Expertise in managing budgets across procured systems, agency support, and campaigns
- Highly organized and able to prioritize needle-moving projects without letting things fall through the cracks
What the job involves
- We are looking for an experienced and results-driven Web Marketing Manager to oversee key digital initiatives such as an end to end website migration and redesign, new CMS vendor procurement and onboarding, agency management, and SEO/SEM/CRO
- This role will also focus on analytics and measurement to optimize performance and drive business growth
- Manage the end-to-end process of website migration to ensure a seamless transition with minimal downtime
- Own the procurement process, define business requirements for the new CMS platform and evaluate vendors based on scalability, usability, and SEO capabilities
- Collaborate with PMM, IT, engineering, design, content and agency resources to ensure data integrity and functionality during migration
- Develop and implement CRO and SEO strategies to improve organic search rankings, increase traffic, and website conversions
- Manage SEM budget and campaigns, including keyword research, ad copy development, bid optimization and competitor analysis to maximize ROI
- Build out long term strategy to scale growth aligning with business goals and execute on deliverables necessary
- Influence the website redesign process by providing strategic input on UX, SEO, and CRO while ensuring brand guidelines are met
- Partner with web developers internally and externally, designers, and content creators to ensure the redesigned website improves engagement and conversion rates
- Create and actively own KPIs for mobile responsiveness, accessibility, and performance optimization
- Develop relationships with sales, engineering, operations, product, IT, and marketing teams to align digital strategies with broader business goals
- Provide insights from web analytics to inform product positioning, sales enablement strategies, operational frameworks, and marketing campaigns
- Create a framework for stakeholders to work with you and ensure deliverables are properly scoped out and delivered with a standard of high quality on the agreed upon timelines
- Monitor and report on key web performance metrics related to general website health, technical SEO, SEO, SEM, and CRO
- Build out the entire analytics framework for Web/SEO by being an expert in the tools and systems currently in use along with what you will procure and onboard
- Present actionable insights to executive and cross-functional stakeholders to bring visibility into high level performance and drive continuous improvement across digital channels respectively
Our take
Methane, that is mostly generated by flaring in the oil and gas industry, is a major contributor to global warming - as are the carbon emissions produced by global computing (especially bitcoin mining.) Crusoe Energy Systems reduces flaring, and repurposes waste natural gas into energy for these processes, thus removing methane from the atmosphere and simultaneously reducing the carbon footprint of computing.
Crusoe's mobile data centers can be deployed to generate power from methane waste at its source. As well as its patented Digital Flare Mitigation system, Crusoe is also working to enable alternative revenue streams for renewable and clean energy projects, with the ultimate aim to run data centers on renewable energy.
The company has connections with Kraken Oil & Gas, Devon Energy, Enerplus, and more; and its computing power is used by institutes such as MIT. The rising pressure to take action on climate change, coupled with the need for high-energy computing as more infrastructure moves online, has placed it in a massive industry. With the capability of its systems to reduce the equivalent of 8,000 tonnes per year of CO2 and 2023 debt financing amounting to $200 million in investment, Crusoe Energy Systems is well positioned to make an impact and drive for further success.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2024
$600m
SERIES D
Apr 2022
$350m
SERIES C
Total funding: $1.1bn
Company benefits
- Stock options in a fast-growing, well-funded technology company
- Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents
- Paid Parental Leave
- Paid life insurance, short-term and long-term disability
- Teladoc
- 401(k) with a 4% match
- Unlimited time off
- Cell phone reimbursement
- Tuition reimbursement
- Subscription to the Calm app
- Company paid commuter benefit; $100 per month
- Pet-friendly offices
Company HQ
LoDo, Denver, CO
Leadership
Cully Cavness
(President & COO)Started their career as an Energy Infrastructure Research Fellow before spending 3 years as a Business Development Manager at Recurrent Engineering and serving as CFO of Sword & Plough. They left their role as VP of Highlands Natural Resources to co-found Crusoe Energy Systems.
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