Marketing Operations Specialist, TouchBistro

• We are looking for someone who loves the technical parts of marketing and has the ability to fully utilize & optimize our marketing technology stack to improve operational effectiveness
• You have a minimum of 6 months experience in email marketing (building emails and nurture journeys/workflows)
• 6 months + experience using automation tools( Salesforce or other CRM)
• You have excellent troubleshooting skills, with the ability and initiative to investigate and solve issues
• You have knowledge of marketing processes, campaign execution, lead management, lead scoring and marketing attribution models
• You have strong verbal and written communication skills
• Ability to collaborate, understand and interpret the underlying needs of teammates

Desirable

• TouchBistro is looking for a Marketing Operations Specialist to help enable an extraordinary group of marketers and help ensure our marketing processes are efficient and effective.
• Build and deliver end-to-end campaigns, from initial set up to reporting in the automation tool
• Working with key stakeholders on the marketing team, help build and manage campaigns, Salesforce integrations, campaign processes, data management/hygiene processes, email and nurture journeys, etc
• Assist in the set-up and management of marketing technology platforms, including marketing automation tools, CRM systems, analytics tools and other technology in our marketing stack
• Develop, Create and Manage reports (dashboards, reports) of marketing KPIs and campaign performance (by target, geography, offer, etc.)
• Refine and Implement data hygiene best practices, improve data intake workflows and build on processes for data management
• Collaborate across internal teams to ensure execution of various marketing initiatives
• Create and maintain accurate documentation for marketing processes, system configurations, and standard operating procedures
• Aid in the planning, execution, and tracking of marketing campaigns