Marketing Technology and Operations Lead, Mudflap
$150-200k
More information about location
2+ days a week in office
Fuel discounts for truck drivers
Open for applications
Fuel discounts for truck drivers
101-200 employees
Open for applications
$150-200k
More information about location
2+ days a week in office
101-200 employees
Company mission
Mudflap's mission is to change a $1 trillion industry for the better.
Role
Who you are
- Experience: 8+ years of hands-on experience in marketing technology or operations, at least 3 of which should be at a high-growth technology company
- MarTech Expertise: Proven experience designing, implementing, and managing marketing technology stacks at scale, including CRM, marketing automation, customer data platforms, content management systems, analytics, and data management platforms (e.g., Braze, HubSpot, Google Analytics, Metabase, Segment, hightouch, Zapier, etc.)
- Technical Capabilities: Knowledge of SQL, HTML 5, Javascript, Liquid and other coding languages necessary for technical implementations of MarTech stacks
- Cross-Functional Partnership: Strong record of working collaboratively with Sales, Product, and Engineering teams to align marketing technology initiatives with broader business goals
- Analytical Skills: Proficiency in data analytics and a demonstrated ability to use data to drive insights and decision-making
- Leadership Abilities: Strong team leadership and project management skills, with the ability to manage both internal teams and external vendors effectively
- Project Management Skill: Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively
- Detail Oriented: Strong attention to detail - you sweat the small stuff
- Communication Style: Able to work with and speak the language of highly technical partners in engineering and data science, as well as communicate complex concepts in a simple way, both verbally and in writing
What the job involves
- As the Marketing Technology and Operations Lead, you will lead and optimize the architecture, integration, and performance of our marketing and sales technology stack
- This role is pivotal in driving operational efficiency and delivering scalable growth, bringing a deep understanding of how marketing technology (MarTech) enables business success
- As a core leader on the Marketing team, you will partner closely with cross-functional teams including Sales, Operations, Product, Engineering, and Data Science to ensure seamless integration and strategic alignment across all tools and platforms
- MarTech Stack Architecture & Strategy: Lead the design and execution of Mudflap’s marketing technology strategy, ensuring the stack aligns with organizational objectives and is equipped to support our growth trajectory
- Platform Integration & Optimization: Oversee the integration of all marketing and sales tools, creating seamless data flows and automations between platforms to enhance lead generation, customer engagement, and sales effectiveness
- Cross-Functional Collaboration: Build and maintain strong partnerships with Sales, Operations, Product, Engineering, and Data Science teams to ensure MarTech solutions meet both marketing and sales needs, and align with broader company initiatives
- Data & Analytics Management: Develop a robust analytics infrastructure that allows real-time insights into campaign effectiveness, customer behavior, and other key metrics, empowering data-driven decision-making across the organization
- Scalable Growth Expertise: Apply your deep knowledge of scalable growth stacks to inform best practices and implement technologies that enhance Mudflap’s ability to acquire and retain customers and merchants at scale
- Thought Leadership & Vendor Management: Be the subject matter expert for the company on all things MarTech related, and manage vendor relationships — negotiating contracts, ensuring performance against SLAs, and overseeing technology implementations
Our take
Owner-operators make up 9% of the truckers on the road, in other words 680,000 small businesses forming the backbone of the U.S’s crucial trucking industry. However, only big fleets get major fuel discounts because they have large gallon volumes, leaving these self-employed truckers to pay full price.
Mudflap is bringing those savings to owner-operators & small fleets. When drivers sign up for the app, they join tens of thousands of users which Mudflap then leverages to drive sales for truck stops which offer discounts on fuel in return. It’s a smart model which massively simplifies the process for earning discounts compared to the old route of a fuel card which requires a credit check.
Stop managers could be sceptical about working with mobile payments in return for a promise of increased demand. However, the company provides its entire network with a Mudflap tablet through which to handle all payment transactions within the network, making it easy for whoever is behind the counter.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- A flexible, remote-first company
- A team of talented individuals on a mission to change a $1 trillion industry for the better
- A high bar for quality and commitment to self-improvement
- An open mind to new ideas and methodologies
- Opportunities and support for massive career growth
Company values
- Put Customers First: We put our customers and partners at the center of everything we do
- Be Curious: Have a learning mindset. Ask, wonder, dig, investigate. Share the joy of discovery
- Sweat The Details: We create magical experiences by obsessing over every detail
- Do The Right Thing: We operate with integrity and exercise good judgment, even if no one is watching
- Find A Way: We push past roadblocks to get the best outcomes for our customers and our teammates
- Own It: Show up prepared, be present, and make it count
Company HQ
Palo Alto, CA
Articles
Leadership
Sharon Yapp
(Head of Product)Previously Director of Product Management at Trip.com, Zinio, Care.com, and Trucker Path.
Sanjay Desai
(CEO)Previously Chief Product Officer at Klout and Trucker Path. Was also CEO of SchoolTube.
Salary benchmarks
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