Marketing Manager, Pointclickcare

• A successful candidate will have excellent written and oral communication skills, data driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent value propositions and communication plans
• 4+ years of B2B marketing experience
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to measure Impact and determine improvements
• Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
• Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue

Desirable

• PointClickCare is looking for an experienced B2B Marketing Manager to joining our growing SaaS healthcare technology company
• As a Marketing Manager, you will own planning, executing, and measuring the performance of marketing campaigns for PointClickCare
• You will drive product demand through multiple channels including paid ads, publications, web, email, social and multiple onsite channels
• You will work closely with cross-functional teams inclusive of Product Managers, Marketers, Content Strategies, Senior Business Leaders, and manage agency production
• Works across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
• Creations of marketing campaign briefs for the agency to facilitate. Provide clear communication on our goals and KPIs to ensure agency deliver results
• Manage campaign budget planning, forecast and P.O. creation to ensure spend is tracked, accurate and that we maintain our targeted cost per lead
• Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
• Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality
• Research and refine new marketing approaches to reach and engage key audiences such as account-based marketing, field marketing, etc
• Leverage AI-powered tools and analytics to optimize marketing campaigns, enhance customer segmentation and drive data informed strategies for improved engagement and ROI
• Manage multiple projects and balancing contending priorities in a rapidly changing environment
• Provide clear, consistent, and frequent communication across stakeholders inclusive of campaign plans, tactics, goals, and performance of campaigns