Head of CRM, Carmoola
£65-85k
Speedy car financing
Job no longer available
Speedy car financing
21-100 employees
Job no longer available
£65-85k
21-100 employees
Company mission
To help customers take control of and experience car finance freedom.
Role
Who you are
- Several years of hands-on experience in CRM, with a proven track record of designing and implementing successful campaigns and automated journeys
- At least two years of in-depth experience with Blueshift (or a similar CRM automation tool), showcasing abilities to set up, manage, and optimise campaigns
- Exquisite copywriting skills that engage and compel the reader
- An analytical mindset with the ability to derive actionable insights from data and metrics
- Strong prioritisation skills and the ability to make quick decisions based on customer and commercial outcomes
- Autonomous, taking full ownership and showing initiative
- Data-driven and analytical, always seeking to improve and optimise
- Collaborative, able to work well with cross-functional teams
- Detail-oriented, ensuring each campaign is curated to perfection and organised properly
- Growth mindset, proactively investing in themselves to improve and develop their skills and taking steps to stay on top of the latest trends in CRM
What the job involves
- As the Head of CRM, you will be our linchpin in driving conversion through the product, ensuring customers choose and buy their car with Carmoola for their car finance needs
- With an analytical mindset, data-driven approach, and a clear approach to prioritising both customer and commercial value, you will spearhead CRM campaigns that resonate with our audience and enhance their journey
- As the sole specialist in CRM, you'll be wearing many hats – from strategist to executor. With an emphasis on exquisite copywriting, you'll curate compelling and impactful campaigns
- Adopting a test and learn framework, you'll drive continuous optimisation, leveraging rich data signals and ensuring our CRM activities align seamlessly with our overarching content strategy and product flows
- Developing and delivering a best-in-class CRM strategy, from initial acquisition, cross-sell and up-sell, through to on-going retention and brand advocacy
- Design, implement, and optimise CRM campaigns with a focus on driving conversion and wowing our customers
- Utilise the full capabilities of Blueshift to leverage data insights, segment audiences, and personalise messaging for maximum impact
- Collaborate closely with the Marketing, Product and Data teams to ensure campaigns are coherent with the larger business narrative and product offerings
- Continually adopt a test and learn approach, iterating on campaigns based on results, insights, and feedback
- Own and manage the CRM calendar, ensuring timely delivery of campaigns that align closely with our content strategy and cross-channel marketing activites
Salary benchmarks
Our take
The current car buying experience lacks clarity around pricing and cost, meaning that buyers are often unable to make informed decisions regarding financing until very late into the process. Carmoola offers a solution to this by providing speedy financing options at the start of the buying process, placing control back into customers' hands.
The company is able to offer this radically different strategy through new, innovative ways of approaching risk assessments that are geared towards transparency. Further, while other digital lenders and brokers require some phone calls and paperwork, Carmoola differentiates itself by operating entirely online for a more streamlined customer experience.
Funding has allowed the company to scale rapidly, and plans include a continuation of this growth through new hires and development invested into its platform. Recognition as an industry disruptor has been signified by its inclusion on the Startups 100 Index for 2026.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2024
$20.5m
SERIES A
Feb 2023
$11.3m
SERIES A
Total funding: $70.8m
Company benefits
- Sky's the limit growth opportunities
- Stock Options, we want you to share in the success that we are building together
- The opportunity to learn fast, amongst like minded peers
- Modern office space in bustling Kings Cross, with all the expected Startup Mod Cons
- 25 days Holiday (+Bank Holidays)
Company HQ
Royal Arsenal, London, UK
Leadership
Roman Sumnikov
(Co-Founder & Co-CTO)Held senior and lead roles as a Software Engineer at Avery Products, Book2Meet and Vable. Sumnikov also worked as the Head of Engineering then CTO at Movebubble.
Aidan Rushby
(Co-Founder & CEO)Previously the co-founder and CEO of Movebubble.
Igor Gordiichuk
(Co-Founder & Co-CTO)Previously worked as a Senior Software Engineer and Team Lead at WDS. Also worked as a Lead Software Engineer at Vable and CTO at Movebubble.
Jasper Dykes
(Co-Founder & Board Member)Dykes is the founder and current CEO of Fly Now Pay Later. He is also an investor in Revolut and Mercury.
Share this job
View 2 more jobs at Carmoola