Senior Manager of CRM, Babbel
$110-126k
3+ days a week in office
Subscription-based language learning software
Be an early applicant
Subscription-based language learning software
1001+ employees
Be an early applicant
$110-126k
3+ days a week in office
1001+ employees
Company mission
To create mutual understanding through language.
Role
Who you are
- Are you passionate about learning languages? About helping people connect and communicate across cultures, for travel, friendship, or career advancement? About making an impact to our company and our 25MM+ learners?
- At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
- A test-and-learn approach to work: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
- A strong understanding of international markets and corresponding customer behaviors
- Hands-on experience with building and optimizing upsell-focused email, in-app, and push marketing campaigns
- Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io
- Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
- Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
- Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
- A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance
- Proficiency with A/B and multivariate testing methodologies
- Exceptional written and verbal communication skills with attention to detail and a creative sensibility
What the job involves
- Babbel is hiring a Senior Manager, CRM to join our team in our New York City office
- The Senior Manager, CRM will report to the Director of CRM, Revenue Expansion, and lead our global customer upsell and winback campaign strategy across email, push, and in-app messaging
- This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn
- Your work will ensure millions of Babbel’s subscribers continue to feel valued, inspired, and motivated to learn
- To succeed in this role, you’ll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to global markets
- You’ll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, and increase CLV
- Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities
- Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value
- Identify and implement new upsell and winback programs to improve customer lifetime value
- Plan and maintain a revenue-focused campaign calendar with stakeholders, ensuring timely, high-quality execution
- Continuously improve performance through rigorous experimentation and optimization from A/B and multivariate test design through to data-driven evaluation and decision-making
- Lead campaign analysis and report on expansion efforts, providing actionable insights and recommendations
- Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences
Our take
Babbel is one of the leading lights in the language eLearning sector. Its premium subscription-based online learning resources cover over a dozen predominantly European languages, at all proficiency levels. They include interactive lessons and podcasts - all developed and delivered by professional educators and linguists.
Learning languages online has become big business in recent years, and this has led to a surge of VC investment in the sector. This diversified the field of competition, tripling revenue for smaller rivals like Busuu and driving up engagement on online tutoring sites. It has ramped up pressure on incumbents like Babbel, and its better established (but pricier) competitor Rosetta Stone, to diversify their offerings.
To get there, Babbel has taken a smart cue from live tutoring sites like Preply, which also saw a surge in engagement over recent years. Babbel has launched its own live tuition offering and additional B2B services, demonstrating a savvy use of its leading position and strong resources to keep a tight grip on its substantial market share.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2015
$22m
SERIES C
Mar 2013
$10m
SERIES B
Total funding: $33.3m
Company benefits
- 30 vacation days and flexible working hours
- BVG card or Swapfiets bike
- Jobbatical and Sabbatical options
- Many internal & external learning opportunities to choose from
- A yearly Learning & Development budget
- Visa and relocation assistance
- Full access to Babbel & Babbel Live classes
- Modern office in the heart of buzzing Berlin equipped with a family, music, faith and nap room
- Various internal communities to be part of including the Femgineers, DEI Ambassadors, Accessibility & Disability Group and more
Company HQ
Friedrichshain, Berlin, Germany
Leadership
Markus Witte
(Co-Founder & Executive Chairman)Currently a Partner at Wachstumsbegleitung, a Fellow of JoinPolitics and was Previously an Independent Board Member at Blinkist.
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