Brand Partnership Manager, Petlab
$80-130k
OTE
OTE is base and bonus
Mid and Senior level
Remote in US
Food and supplements for pets
Open for applications
Food and supplements for pets
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Open for applications
$80-130k
OTE
OTE is base and bonus
Mid and Senior level
Remote in US
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- The ideal candidate has a proven track record of successfully developing partnerships that drive measurable sales and brand growth, all while aligning with the company’s objectives
- If you love collaborating with brands to create win-win campaigns in a high-velocity growth environment then this is the role for you
- We’re ready to take our brand partnerships to the next level, and we need someone who can take ownership of identifying opportunities, developing strategic partnerships, and driving impactful co-branded initiatives
- The ideal candidate has strong experience in brand partnership development within the DTC or consumer products space
- You’ve successfully built and executed co-branded campaigns, insert swaps, and email swaps that drive both brand awareness and sales growth
- You are a creative problem solver who enjoys collaborating with external partners to deliver results, and you are also skilled at negotiating and structuring mutually beneficial deals
- Most importantly, you have a measurable track record of success
- You can point to specific partnerships that you led from concept to execution, and you know how to measure the success of these initiatives
- You thrive in fast-paced environments and can toggle between strategic thinking and hands-on execution
- 3-5 Years in Brand Partnerships: Proven experience driving sales and brand growth through strategic brand collaborations
- Creative & Strategic: Ability to develop innovative marketing solutions that align with business objectives
- Negotiation Skills: Strong communication and negotiation skills with a track record of securing impactful partnerships
- Data-Driven: Comfortable working with performance metrics and analyzing data to inform decision-making
- Self-Starter: Capable of working independently while collaborating with various teams across the company
- DTC Experience: Previous experience working within the direct-to-consumer space is a plus
What the job involves
- This is your opportunity to lead PetLab Co.'s brand partnership efforts, leveraging cross-promotional tactics like insert swaps, email swaps, co-branded campaigns, and more
- You will be responsible for identifying strategic partners, negotiating deals, executing joint campaigns, and reporting on results
- Hours: 8:30 a.m. to 5:30 p.m. ET (with some flexibility based on location)
- Clear Reporting – Getting accurate and timely data is crucial to enabling marketers to do their jobs, which is precisely what our standalone data analytics team delivers
- Collaborative Team – There are no silos here, we all understand that to win, we must help each other out as necessary, doing things outside our normal jobs when needed
- Scientific Rigor – Everyone on the marketing team shares the same philosophy to attack every challenge with an experimental test-and-learn process to tease out success
- Variety of Challenges – Given we’re just entering our 5th year as a company and growing rapidly, the challenges keep coming with new products, promotions, categories, etc
- Refreshing Autonomy – Expectations are always set high for anybody who joins the team, but so too is your autonomy to figure out how best to deliver against your objectives
- You’ll also find that everyone here listens – if something isn’t working, we respectfully call it out. If something is needed, those needs are heard. If there’s something we can do better, let’s hear it
- Partnership Impact on Revenue: The direct contribution of brand partnerships to overall sales growth
- Customer Acquisition: The number of new customers acquired through brand partnerships
- Campaign ROI: The return on investment for each partnership initiative, ensuring that efforts are driving measurable results
- Partner Growth and Relationship Management: The quantity, quality and longevity of relationships built with brand partners
- 30% on Strategy Development: Identifying opportunities, negotiating partnerships, and developing campaign strategies
- 40% on Execution: Managing the day-to-day execution of partnership initiatives, ensuring timely delivery and successful outcomes
- 20% on Outreach & relationship Building: Acquiring new partners and growing relationships with existing ones
- 10% on Analysis & Reporting: Monitoring performance metrics and reporting on the impact of partnership initiatives
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co are now focused on growing their team and targeting new audiences.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company values
- Improve the lives of pets
- A commitment to quality
- Build loving communities
Company HQ
London, UK
Articles
Leadership
Christopher Masanto
(CEO)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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