Digital Marketing Manager, air up
Scent-based taste drinking system
Be an early applicant
Scent-based taste drinking system
201-500 employees
Be an early applicant
201-500 employees
Company mission
air up's mission is to do something good for people’s health, and also for the environment.
Role
Who you are
- You hold a Bachelor's or Master's degree in Business Administration, Economics or in a related field
- You have 3+ years experience in Digital Marketing with focus on Paid Social Advertising in a D2C e-commerce environment
- You’ve got hands-on experience with Meta & TikTok Business Manager; experience with Google Ads (Search & YouTube) is a plus
- Scaling with Advantage+, Smart+, DemandGen while testing in controlled environments are part of your marketer DNA
- You have experience in both performance and branding campaigns, optimizing towards direct response metrics as well as long-term brand building KPIs
- You have a good sense for creative & storytelling along the funnel - you understand how different content performs across different platforms
- You feel comfortable in a fast-paced environment and love to shape & build things
- You work can work independently in interdisciplinary task-forces, in a structured & solution-oriented manner
- Your English skills are professional; other languages are a plus
What the job involves
- As our new Digital Marketing Manager, you'll join a cross-functional team of specialists shaping and scaling paid social campaigns across Europe
- Working in areas like media buying and creative strategy, you’ll plan, execute, and optimize digital campaigns that power our growth
- In our agile Marketing Squads, you’ll collaborate beyond your team – with creatives, product, and creator marketing – to launch campaigns that deliver both short-term results and long-term brand impact
- From analyzing performance to briefing creatives, you’ll be empowered to take ownership and drive innovation from day one
- Planning, managing, and optimizing paid social campaigns (primarily on Meta & TikTok) across various EU markets and marketing funnel stages
- Constant monitoring & reporting of campaign performance, focusing on key metrics & KPIs such as CPM, CTR, TSR, CPA, etc., and making quick, data-driven adjustments to increase effective & efficiency
- Effective budget management: You ensure that budgets are allocated wisely across different campaigns & channels
- Analysis and strategic development: You identify patterns, test new ideas, and derive optimization strategies – all with the goal of continuously scaling our performance
- Creative strategy and coordination: You collaborate closely with our creative, customer insights team & creator marketing team to create channel- and audience-specific creative briefs (incl.UGC scripts) and are responsible for testing and further developing creatives
- New platforms and trends: You stay on top of social trends, platform updates, and AI innovations, and proactively contribute ideas to expand or change our channel mix
- Independent project management: You take ownership of cross-functional projects (i.e. paid media sales or brand activations) from briefing the creatives to setting up, monitoring & optimizing campaign performance
- Cross-functional collaboration: You work closely with other marketing functions & in cross-functional task forces (Creative, Creator Marketing, CRM, Customer Insights, Product)
Our take
Everyone knows how important it is to drink water, but with so many alternative drinks available and global consumption of sugar at an all-time high, water is not often our first choice of hydration. The alternatives invariably contain untold amounts of sugar, additives, and more. So consumers are forced to choose between taste or health.
air up has developed a refillable bottle that turns plain tap water into flavoured water. By transporting scent through air and using the biological effect of retronasal olfaction, the brand has created an impression of taste that is actually scent. The idea redefines drinking water in a way that enables consumers to drink flavoured drinks that are additive-free and sugar-free.
The business aims to be conscious of people’s health and the environment. Compared to the average bottled drink, air up uses far less plastic. And, the small, lightweight scent Pods mean that the logistics are carbon-efficient and kinder to the planet. It's growing fast: so far, the startup has raised a total $67.8 million over the course of 5 funding rounds.
Since its launch on the market in July 2019, the company has already reached in excess of €100M in revenue and has served more than 1 million customers across Europe. This has already led to a huge reduction in single-use plastic and a decline in sugar consumption.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$45.2m
LATE VC
Oct 2020
$20.3m
SERIES A
Total funding: $74.1m
Company benefits
- 🏖 30 days of vacation
- 💻 remote-first approach
- 🏷 discount on our products
- 💰 employer-funded pension
- 👟 discount on Urban Sports Club
- 📈 personal development
- 🎉 regular team events
- ☕️ free coffee & fruit
- 🏁 start-up spirit
Company HQ
Berg am Laim, Munich, Germany
Leadership
Lena Jüngst
(Chief Evangelist & Co-Founder)Lena Jüngst achieved a Bachelor's Degree in Product Design & Industrial in 2016 before co-founding Air Up in 2018.
Tim Jäger
(CR&DO & Co-Founder)Became a Product Design Intern after leaving a career as a watchmaker. Created the first air up prototype with Lena Jüngst as part of a bachelor thesis alongside co-founder Lena Jüngst.
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