GTM Engineer, CaptionHub

• ***Technical skillset***
• Technical proficiency with a commercial mindset and understand the practical challenges of scaling B2B growth. You should be confident jumping between API documentation, campaign metrics, and CRM configuration
• You’re excited about showing off what you can do with automation platforms such as Zapier and Clay
• Strong knowledge of CRM systems, ideally HubSpot
• Collaborate closely with product and marketing to nail messaging
• Provide human input into messaging, sequence performance, and AI training
• Familiarity with SQL, Python, or JavaScript and API management for scripting and data analysis (nice to have) – you may not code entire applications, but you can write scripts, run SQL queries, or at the very least rig up no-code solutions to pull everything together and ensures it’s all fluid
• Ability to work with data enrichment tools
• Comfortable experimenting with and implementing AI-driven personalisation tools
• ***Go-to-market understanding***
• Strong grasp of B2B lead qualification frameworks (MQL, SQL, ICP scoring)
• Curious, coachable, and comfortable working with data and technology
• Able to interpret buyer signals and know when to act vs. when to let automation run
• Experience in a company with an AI-driven or automation-heavy sales motion
• Deep interest in creating and owning impactful GTM systems, data enrichment, and workflow design

Desirable

• You will design the workflows that capture, nurture, and convert conversations
• Own and architect our AI and automation-tooling architecture for our commercial function: this is it – and you will be in HubSpot, Claude, Zapier, Clay and Ortto
• Architect, build and maintain the tech stack already including HubSpot, Claude, Zapier, Clay and Ortto and then any tools you convince us we need to use to turn this into a world class function
• Create and deliver data, outbound motion and AI-driven systems that handle prospecting, enrichment, and first-touch outreach
• Create a consistent reporting infrastructure that surfaces live funnel metrics, attribution insights, and conversion performance
• Enable the sales team with real-time notifications
• Key initiatives:
• Data set creation, enrichment and scaling
• Outbound automations
• Automated AI engagements across channels and functions

• Apply with your profile and short non AI generated application
• C-level sifts
• Technical test
• Presentation