Senior Product Marketing Manager, Doodle
Salary not provided
Mid and Senior level
Remote from US
More information about location
Online scheduling and meeting software
Be an early applicant
Online scheduling and meeting software
101-200 employees
B2BInternal toolsProductivitySaaS
Be an early applicant
Salary not provided
Mid and Senior level
Remote from US
More information about location
101-200 employees
B2BInternal toolsProductivitySaaS
Company mission
To make scheduling as simple as possible.
Role
Who you are
- 4–7 years of professional experience in product marketing or a related GTM function, with proven ownership of a segment, vertical, or major product line
- Strong grasp of advanced analytics, attribution, and financial modeling
- Expertise in launch orchestration, GTM segmentation, and sales methodologies (e.g., MEDDIC, Challenger)
- Experience with PLG and/or PLS motions and pricing/packaging strategy
- Hands-on knowledge of win/loss analysis frameworks, persona research, and competitive positioning
- Comfort with marketing technology stacks, A/B testing, and experimentation frameworks
- Bonus: partnership development, content strategy (SEO/GEO), and AI/automation for campaign analysis
- Strategic thinker with the ability to dive deep into tactical execution
- Strong stakeholder management and cross-functional influence across Product, Sales, and CS
- Data-driven decision maker with business acumen
- Skilled in navigating ambiguity and building scalable systems
- Collaborative leader who coaches and mentors others
- Results-oriented, resilient, and customer-obsessed
What the job involves
- We’re looking for a Senior Product Marketing Manager to own one of our key business segments (SMB or Mid-market)
- This is a high-impact, cross-functional role
- You’ll treat your segment like a $30M business, owning the GTM segmentation, launch strategy, and adoption playbook from awareness through expansion
- You’ll partner directly with sales leadership, product, and demand generation to design scalable programs, campaigns, and launches that don’t just ship features—they drive measurable pipeline, customer engagement, and long-term growth
- As a Segment Owner in Product Marketing, you’ll design and execute strategies that accelerate growth, strengthen competitive positioning, and ensure our customers see value at every stage of the journey
- Segment GTM Strategy: Define and execute the full-funnel go-to-market plan for your segment (SMB or Mid-market), from awareness through expansion
- Launch Leadership: Own launch strategy and orchestration, ensuring new features and campaigns drive adoption, engagement, and measurable business outcomes
- Sales Enablement: Partner with sales leadership to build enablement programs, training, and collateral that transform good reps into great ones
- Pricing & Packaging: Shape pricing and packaging strategies tailored to segment needs and behaviors
- Customer Insights: Lead win/loss analysis, persona development, and journey mapping to refine strategy, sharpen positioning, and drive competitive displacement campaigns
- Quarterly Business Reviews: Deliver data-backed QBRs that track performance, identify growth opportunities, and influence company-level strategy
- Customer Advisory Boards: Establish and manage advisory boards that strengthen customer voice and inform product direction
- Demand Generation Partnership: Work with demand gen to design campaigns that deliver high-quality pipeline and expansion opportunities
- Partnership Development: Drive segment-specific partnerships and co-marketing opportunities
- Team Leadership: Mentor and coach Product Marketing professionals, building the next generation of PMM talent
- What success looks like
- Influence USD 15M pipeline annually
- Increase win rate by 20 percentage points
- Reduce sales cycle by 30%
- Launch 2 major features (in channel, for content) per quarter
- Build 5 strategic channel partnerships
- Deliver 40 sales-ready customer stories
- Develop a 60+ page segment playbook
- Conduct quarterly business reviews with data-driven insights
- Create and maintain persona and journey documentation
- Execute competitive displacement campaigns
Application process
- We usually respond within two weeks
- Initial Application Review + Personality & Strengths Assessment (via BRYQ)
- Interview with Hiring Manager
- Take Home Study
- Presentation + Conversation with Team Members
- Culture Fit Interview
- Final Alignment Interview
- Final Offer & Next Steps
Our take
In recent years, creating an accessible and smooth remote working system has become a requisite for many companies. One company focused on this is Doodle, an online scheduling and meeting platform.
Boasting 30M monthly users across 70,000+ businesses, a huge sell is the software can be used for teams of all sizes. This means its features are accessible to small independent businesses through to large enterprises. As a result, the company has placed itself at the forefront of the market (competing with the likes of Calendly).
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Werd, Zürich, ZH
Leadership
Renato Profico
(CEO)Worked through several roles at JobCloud SA, most recently as CEO. After this freelanced as an Ad Interim Manager.
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