Product Marketing Lead, WRITER
$170-240k
Offers Equity
3 days a week in office
Enterprise AI platform for agentic work
Posted today
Enterprise AI platform for agentic work
501-1000 employees
Posted today
$170-240k
Offers Equity
3 days a week in office
501-1000 employees
Company mission
To bring generative AI to the enterprise.
Role
Who you are
- 6+ years of product marketing experience, or 3+ years of product marketing experience paired with 5+ years in a related field (e.g. sales enablement, customer success, customer education, or product management), in a B2B SaaS environment
- AI native mindset with proven experience using agentic AI to automate GTM workflows
- Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences
- Strong sales enablement instincts — you know how to build narratives and assets that actually get used in the field
- Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment
- Excellent written communication
- Experience or familiarity with the enterprise AI or agentic AI landscape is a strong plus
What the job involves
- Writer is the enterprise AI platform for agentic work, purpose-built for the Fortune 500 — and our platform is expanding fast
- As a product marketing lead, you'll own the go-to-market strategy for new products and features in our Core app, helping prospects understand how WRITER empowers marketing and sales teams to transform their work, and driving new feature adoption among current customers
- You'll sit at the intersection of product, sales, and marketing — translating complex platform capabilities into crisp messaging that resonates with enterprise buyers
- Own end-to-end product marketing for WRITER Agent and other key features of our core app, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value
- Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches
- Translate product investments into sales-ready narratives, partner with sales enablement to educate the field, and develop assets — pitch materials, one-pagers, objection-handling guides — that equip the field to sell our latest innovations
- Drive product and feature adoption through regular user communications and programs
- Conduct ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms
- Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey
Our take
AI-assisted writing tools have taken off over recent years. With the likes of high-exposure company Grammarly accelerating adoption of such tools, a flurry of startups have appeared to offer their own takes. WRITER’s angle is to leverage AI as a means of standardizing and scaling both content and communications for business teams. The tool offers auto filling and inline suggestions that keep content aligned with pre-determined company language and style guides.
This branded fine-tuning function distinguishes it from full copy-generation competitors, as well as from Grammarly itself, which is a more generalist copyediting tool. It subsequently caters to major enterprise clients looking to maintain standards across multiple and sprawling teams, and the company has managed to net major clients like Deloitte, Twitter, UiPath, and Accenture.
While AI-related buzz remains solidly around generative AI's like ChatGPT and Bard, WRITER's narrow target market - in which it has already found success - supplies plenty of scope to grow, as AI copyediting tools look set to rapidly become content industry standard. With continued new launches and updates to its offerings, as well as an impressive $200 million Series C awarded in 2024, the company is well-placed for further success.
Steph
Company Specialist at Welcome to the Jungle
Insights
229% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2024
$200m
SERIES C
Sep 2023
$100m
SERIES B
Total funding: $326m
Company benefits
- Health: Selection of employer-covered medical plans, plus dental, vision, life insurance, and FSA.
- Family-friendly: Competitive parental leave policy, working parents can truly own their schedules.
- Hybrid culture: We’re built around a mix of in office collaboration and remote work when needed.
- Finance: Company stock options, plus a 401k plan with employer contributions.
- Growth: Learning and development stipend and generous PTO.
- SF/NY/London office space: Three beautiful sunny offices in three incredibly exciting cities.
Company HQ
Union Square, San Francisco, CA
Leadership
May Habib
(Co-Founder & CEO)Harvard economics graduate, who was previously VP of sovereign wealth fund Mubadala Development Company, and a global shaper at the World Economic Forum. Also co-founded Qordoba.
Waseem Alshikh
(Co-Founder & CTO)Previously co-founded CloudAppers, then served as CTO at iMENA. Subsequently co-founded AI content editor Qordoba.
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