Lifecycle Marketing Director, Owner.com

• Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM) but also love data and analytics? If so, we have an exciting opportunity for you to join our team!
• 6 + years of experience in lifecycle marketing, ideally in a high pace or tech-driven environment
• You’ve done it before, at scale. You have some hard-won lessons from the industry, and bring a deep understanding of performance marketing
• Experience working with CRM tools (e.g., HubSpot, Salesforce Marketing Cloud, Braze, etc.) and analytics platforms (e.g., Google Analytics, etc.)
• You are passionate about improving the SMB restaurant experience and have a personal connection to the space

• As a Director of Lifecycle Marketing and part of the larger Growth team, you will be responsible for building out our lifecycle marketing program from scratch
• We are seeking an experienced and results-driven individual to develop and execute data-informed marketing strategies that guide customers through every stage of the journey, from acquisition to retention and advocacy
• This role is central to ensuring leads have a frictionless and personalized experience, driving engagement, long-term loyalty, and lifetime customer value (LCV) As the Director of Lifecycle Marketing, you will oversee email marketing, automated workflows, lead segmentation, and retention strategies, with a focus on optimizing the lead funnel across various touchpoints
• Design and execute end-to-end lifecycle marketing programs that align with customer needs at different journey stages
• Lead the development of personalized retention strategies, focusing on increasing customer lifetime value, reducing churn, and enhancing engagement. Segment and target customers effectively using data-driven insights and create tailored campaigns for each lifecycle stage (Onboarding, Engagement, Retention, Re-activation, Advocacy)
• Manage the creation, execution, and optimization of multi-channel lifecycle marketing campaigns
• Continuously analyze the performance of campaigns, using A/B testing, customer feedback, and key performance indicators (KPIs) to iterate and improve results
• Develop automated workflows to nurture leads and drive conversions, ensuring smooth handoffs between acquisition and retention phases
• Work to reduce friction points in the customer journey by enhancing onboarding experiences and providing timely and relevant messaging at key touchpoints
• Implement win-back strategies for churned customers to reactivate their interest and engagement with the solution
• Leverage customer data, CRM tools, and analytics platforms to monitor lifecycle metrics, identify trends, and provide actionable insights
• Develop regular performance reports on key lifecycle metrics, including customer retention rates, engagement levels, churn rates, and LCV
• Provide recommendations for new lifecycle initiatives based on data insights and customer feedback
• Who you’ll work with
• Head of Growth
• Growth Marketing Manager
• Agency Designers and Copywriters to support with design and content creation

• 100% Remote - work from anywhere, no commute required
• Comprehensive benefits (healthcare, vision, dental)
• Monthly lifestyle benefits stipend, to use for fitness, wellness, learning, hobbies etc!

Total funding: $62.2m

The Pandemic caused a major upheaval in the US restaurant industry. Smaller operations struggled to stay afloat amidst brick-and-mortar closures, and as the demand for home delivery soared their margins were tightened further by hefty third-party delivery app charges. Add to that the fact that consumers become customers of the delivery app, not the restaurant itself, and it’s a development that has spelt real trouble for independent locales. Owner has set out to level the playing field.