Lifecycle Marketing Director, Owner.com
$180-200k
+ Pre-IPO equity package
All-in-one digital presence for restaurants.
Job no longer available
All-in-one digital presence for restaurants.
101-200 employees
Job no longer available
$180-200k
+ Pre-IPO equity package
101-200 employees
Company mission
To give independent restaurants the infrastructure tools they need to compete with larger corporations.
Role
Who you are
- Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM) but also love data and analytics? If so, we have an exciting opportunity for you to join our team!
- 6 + years of experience in lifecycle marketing, ideally in a high pace or tech-driven environment
- You’ve done it before, at scale. You have some hard-won lessons from the industry, and bring a deep understanding of performance marketing
- Experience working with CRM tools (e.g., HubSpot, Salesforce Marketing Cloud, Braze, etc.) and analytics platforms (e.g., Google Analytics, etc.)
- You are passionate about improving the SMB restaurant experience and have a personal connection to the space
What the job involves
- As a Director of Lifecycle Marketing and part of the larger Growth team, you will be responsible for building out our lifecycle marketing program from scratch
- We are seeking an experienced and results-driven individual to develop and execute data-informed marketing strategies that guide customers through every stage of the journey, from acquisition to retention and advocacy
- This role is central to ensuring leads have a frictionless and personalized experience, driving engagement, long-term loyalty, and lifetime customer value (LCV) As the Director of Lifecycle Marketing, you will oversee email marketing, automated workflows, lead segmentation, and retention strategies, with a focus on optimizing the lead funnel across various touchpoints
- Design and execute end-to-end lifecycle marketing programs that align with customer needs at different journey stages
- Lead the development of personalized retention strategies, focusing on increasing customer lifetime value, reducing churn, and enhancing engagement. Segment and target customers effectively using data-driven insights and create tailored campaigns for each lifecycle stage (Onboarding, Engagement, Retention, Re-activation, Advocacy)
- Manage the creation, execution, and optimization of multi-channel lifecycle marketing campaigns
- Continuously analyze the performance of campaigns, using A/B testing, customer feedback, and key performance indicators (KPIs) to iterate and improve results
- Develop automated workflows to nurture leads and drive conversions, ensuring smooth handoffs between acquisition and retention phases
- Work to reduce friction points in the customer journey by enhancing onboarding experiences and providing timely and relevant messaging at key touchpoints
- Implement win-back strategies for churned customers to reactivate their interest and engagement with the solution
- Leverage customer data, CRM tools, and analytics platforms to monitor lifecycle metrics, identify trends, and provide actionable insights
- Develop regular performance reports on key lifecycle metrics, including customer retention rates, engagement levels, churn rates, and LCV
- Provide recommendations for new lifecycle initiatives based on data insights and customer feedback
- Who you’ll work with
- Head of Growth
- Growth Marketing Manager
- Agency Designers and Copywriters to support with design and content creation
Our take
The Pandemic caused a major upheaval in the US restaurant industry. Smaller operations struggled to stay afloat amidst brick-and-mortar closures, and as the demand for home delivery soared their margins were tightened further by hefty third-party delivery app charges. Add to that the fact that consumers become customers of the delivery app, not the restaurant itself, and it’s a development that has spelt real trouble for independent locales. Owner has set out to level the playing field.
Owner’s platform provides independent restaurants with the infrastructure they need to take control of their business without deferring to third-party apps like GrubHub and Deliveroo. It offers marketing, online ordering, and support solutions to over 1,000 restaurants across the U.S. The company has taken impressive first strides, too: they have a 7 figure run-rate, over 105% monthly revenue retention, and helped restaurants avoid millions in online order platform fees.
It’s a hugely attractive proposition for independent business owners, and research suggests it’s a winning idea for consumers too. Over 60% say they’d prefer to deal with restaurants directly, but historically the infrastructure simply hasn’t been in place to do so. With Owner seeing impressive traction by tripling its customers between 2023 and 2024, it's unsurprising that its 2024 funding is being channelled into engineering and design teams, alongside the development of new tools.
Steph
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2024
$33m
SERIES B
Mar 2022
$15m
SERIES A
Total funding: $62.2m
Company benefits
- 100% Remote - work from anywhere, no commute required
- Comprehensive benefits (healthcare, vision, dental)
- Monthly lifestyle benefits stipend, to use for fitness, wellness, learning, hobbies etc!
Company HQ
SoMa, San Francisco, CA
Leadership
Adam Guild
(CEO)Thiel Fellow, Forbes 30 Under 30 List.
Dean Bloembergen
(CTO)Previously Co-founder and CTO at Marble Technologies, Forbes 30 under 30.
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