Social Media Manager, Mendix

• 4+ years of social media management experience, with at least 2 years in a B2B technology company
• Proven track record of growing and engaging audiences on LinkedIn, X, and YouTube; experience launching profiles on new or emerging platforms
• Exceptional writing skills, meaning you can make enterprise software sound exciting, human, and worth sharing
• Strong understanding of platform algorithms, content formats, and best practices across major social networks
• Demonstrated ability to translate complex technical concepts (agentic AI, machine learning, enterprise automation, knowledge graphs, etc.) into accessible, engaging social content
• Familiarity with AI brand positioning and experience producing social content for AI products or services – you understand how to build credibility and excitement around AI capabilities with both technical and business audiences
• Experience managing executive social media programs and ghostwriting for senior leaders
• Hands-on experience with social media management tools like Sprinklr, and social listening platforms
• Data-driven mindset with the ability to turn analytics into actionable content strategy

Desirable

• Siemens Digital Industries Software is looking for a Social Media Manager who lives at the intersection of community building and engagement, brand and product storytelling, and creative content creation
• You will own and grow our social presence across existing and emerging channels – including establishing net new profiles for our new AI offering
• You’ll be our voice in the social sphere: building campaigns that drive awareness, fostering community engagement, and shaping how the world understands our story
• To succeed in this role, you should be creative, data-driven, culturally tuned-in, and relentlessly curious about where conversations happen and how to lead them
• Own and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms – including the creation and launch of new brand profiles for our new AI offering
• Develop and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always-on brand and product storytelling
• Create and curate high-performing content across formats: short-form video, carousels, thought leadership posts, polls, live sessions, and platform-native content
• Partner with cross-functional teams – product marketing, demand generation, content marketing, PR, and corporate events – to translate company messaging into compelling social narratives
• Ensure alignment and consistency of our paid channels with our organic, by partnering and collaborating with appropriate team members
• Manage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement support
• Build and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on-brand way
• Identifying trending topics, industry conversations, and cultural moments to insert us into relevant dialogues authentically
• Develop social-first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverage
• Support product launches with a social amplification plan: teaser campaigns, launch day content, and post-launch community conversations
• Own the social repurposing motion – adapting blog posts, webinars, event recordings, etc. into platform-native social content to extend reach and shelf life
• Track and report on social KPIs: follower growth, engagement rate, reach, impressions, click-through
• Conduct regular social audits across all channels; identify what’s working, what isn’t, and iterate accordingly
• A/B test content formats, posting cadences, captions, and creative to continually improve performance
• Use social listening tools to monitor brand sentiment, share of voice, competitor activity, and emerging trends in the enterprise software and AI space
• Provide regular performance reports to marketing leadership with insights, learnings, and recommendations