Lifecycle Marketing Specialist, Upstart

• We’re looking for a mid-level Lifecycle Marketing Specialist with subject matter expertise and a strong execution track record—someone ready to take ownership and grow into the next stage of their career
• 4+ years of hands-on experience with Salesforce Marketing Cloud, specifically on a marketing team
• 2 years+ of building emails and journeys in Iterable or Braze
• 4 years+ of creating Lifecycle marketing strategies based on customer events and triggers
• Proven track record of writing marketing and/or business briefs
• A passion and aptitude for project management and collaboration with stakeholders– this role is heavy on it
• Strong analytical ability– this role requires a deep understanding of statistical principles. You must be able to pull data using a Business Intelligence Tool (we use Looker and Mode) and draw insights from data sets independently

Desirable

• Upstart’s Growth team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit
• We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives
• As a Lifecycle Specialist at Upstart, you will use owned channels like Email and SMS to guide customers through the stages of discovery, activation, and ultimately borrowing funds for a loan
• Day to day, you will plan and build out complex journeys that deepen a customer’s relationship with Upstart
• You’ll also conduct analyses to share out results, draw insights, and develop an optimization roadmap
• This role is heavily collaborative with partners in Product Marketing, Product, Engineering, Creative, and Analytics
• Create detailed workback schedules to launch new customer journeys, aligning timelines across multiple stakeholders
• Develop strategic documentation that communicates lifecycle goals, messaging frameworks, and roadmaps
• Share business requirements with technical partners, enabling them to define, scope, and build technical needs
• Write creative briefs to empower our internal Creative team to build effective Lifecycle assets
• Build complex customer journeys including email templates, audience logic, and segmentation splits using Salesforce Marketing Cloud and Iterable
• Analyze customer lifecycle performance against revenue, conversion, and engagement goals using BI tools (we use Looker and Mode)