Social Content Creator, Bobbie
$100-120k
Salary varies by location; + Stock options
European-style organic infant formula
Job no longer available
European-style organic infant formula
101-200 employees
Job no longer available
$100-120k
Salary varies by location; + Stock options
101-200 employees
Company mission
To bring peace of mind to parents by shifting the scrutiny of how we feed to what we feed by providing parents with high-quality organic formula.
Role
Who you are
- This is a hands-on social creative role for someone who is deeply immersed in digital culture—not a social strategist
- If you love getting behind the camera, experimenting with different content formats, and staying ahead of what’s trending, this role is for you
- The ideal candidate is a versatile content creator who moves fast, adapts quickly, and thrives in social’s ever-changing landscape!
- You thrive on planning, capturing, and making social-first content—whether that’s whipping out iPhone friendly graphics, shooting and editing a short-form video, or taking a great photo that feels authentic and engaging.
- More than anything, you intrinsically understand what makes people stop scrolling and how to create content that resonates
- 3+ years of experience in digital content creation, social-first design, or short-form video production (CPG, eCommerce, or agency experience preferred)
- A portfolio of scroll-stopping social content that showcases strong storytelling, visual creativity, and an intuitive understanding of social platforms
- Hands-on experience with video shooting and editing (TikTok, Reels, CapCut, Adobe Premiere, or similar tools)
- Basic skills in graphic design as well as motion graphics (Figma, Photoshop, After Effects, or similar tools)
- A natural eye for composition, aesthetics, and lighting when capturing content
- A deep love bordering on obsession for online culture and an ability to tap into and translate cultural moments into brand content
- A fast and scrappy approach—comfortable working quickly, experimenting, and iterating in real time
- A self-starter mentality—someone who can run with an idea and make it happen without heavy oversight
What the job involves
- Bobbie is looking for a creative and highly organized Social Content Creator to bring our brand to life across digital and social platforms
- You will report to our Social Media Lead and own content creation for organic and paid social
- Make, Make, Make: Collaborate with the Social Media Lead and Growth Lead to source, ideate and create high-quality, native social content across platforms—think Reels, TikToks, memes, motion graphics, GIFs, and short-form videos that feel organic and shareable
- Shoot & Edit on the Fly: Comfortable filming, photographing, and editing across a variety of social-friendly formats, including product, lifestyle, and UGC-inspired content
- Be Trend-Obsessed: Stay ahead of social trends, platform shifts, and viral moments, ensuring Bobbie’s content remains fresh, timely, and internet-savvy
- Analytical- You optimize based on content that performs and quickly make a plan to get it in front of more people– via paid and cross-channel execution
- Press Publish: Manage daily publishing across all channels, including ensuring captions, key words, and hashtags align with overall content marketing strategy and SEO. Boost content where we’re seeing success
- Curate the Calendar: Monitor and adapt publishing schedule as needed to respond to cultural moments and real-time opportunities
- Own Visual Storytelling for Social: Work closely with the Social Media Lead, Creative Strategist and marketing team to shape Bobbie’s social content aesthetic through engaging visuals and compelling content
- Work Quickly & Iteratively: Adapt and refine content based on performance, trends, and audience feedback—nothing is too precious to tweak or try again
- Collaborate Across Teams: Work closely with growth, marketing, and brand teams to support ongoing initiatives, launches, and campaigns with best-in-class creative
- Be a Social Creator Studio of One: Operate as a scrappy, agile, and high-output creator who can source, concept, create, and edit quickly without heavy production lift
Our take
Bobbie is a flexible, subscription-based, direct-to-consumer organic baby formula company. It’s estimated that as many as 5% of western women are unable to breastfeed, while around 60% of mothers in the US do not breastfeed for as long as they intend to.
Not only is the US lagging behind the EU in terms of quality, but the recent prolonged formula shortage has also created a significant barrier for parents trying to feed their infants.
Bobbie has developed a grass-fed cow milk-based “European standard” formula that’s also FDA-approved, the company has also launched “Bobbie Labs” a virtual laboratory that will fund infant feeding research and development.
The future will no doubt see more competition enter the domestic market, but Bobbie’s has a pricing and logistical advantage over more expensive European brands and has focused on company growth and quality assurance.
Freddie
Company Specialist at Welcome to the Jungle
Insights
92% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2023
$70m
SERIES C
Mar 2022
$50m
SERIES B
Total funding: $141.5m
Company benefits
- GENEROUS TIME OFF - We work hard to shake the stigma. So really, take the time you need to recharge with family and friends so we can continue to take charge on this mission together
- BALANCE COORDINATOR - We have an in-house Balance Coordinator who is there to help alleviate the invisible mental load of our team members. The Balance Coordinator can help you with finding a tent for your wedding, arranging a grocery delivery, finding swim lessons, or planning your kid’s birthday party
- PARENTAL LEAVE AND RETURN TO WORK - We offer one year of parental leave. To help with the transition back to work, we offer flexible/part-time hours for parents returning back to work
- SUMMER FRIDAYS - From Memorial Day to Labor Day, every employee unplugs at 1pm on Fridays to soak up a few extra ounces of the weekend
- BREAST MILK AND BOBBIE - Traveling for work and breastfeeding? We'll cover 100% shipping on your breast milk. All employees are offered a one year subscription for their Bobbie babies. Have friends and family that love Bobbie? You'll be given a discount code to share for 20% off
Company HQ
Panhandle, San Francisco, CA
Leadership
Laura Hughes
(CEO)They worked in Product Operations at Google before becoming Head of Hospitality at Airbnb. They are a Board Member at both Eat Real and TaskRabbit.
Sarah Hardy
(COO)They were a Senior Project Manager at Corcoran Sunshine Marketing Group, and then a freelance consultant. They worked in Airbnb's Strategic Planning and Operations division.
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