Senior ABM Manager, Later

• The ideal candidate is a data-driven marketer with a proven track record of driving results through ABM with experience in demand generation, growth experiments, and marketing tech
• Bachelor's degree preferred (Marketing, Business or Related)
• 7+ years of experience in B2B marketing
• 3-5+ years of experience in an ABM specific role
• Demonstrated ability to influence pipeline and deal velocity through strategic ABM initiatives
• Deep familiarity with ABM and sales orchestration platforms (e.g. ZoomInfo, HockeyStack, 6sense, Demandbase, LinkedIn Ads, Salesforce, StackAdapt)
• Experience in full funnel marketing campaigns including paid advertising, social media marketing, and email marketing
• Strong collaboration skills and experience working cross-functionally with demand gen, sales, SDRs, and product marketing
• Strong background in data organization and tracking success of campaigns
• Excellent results orientation, proven record performing to aggressive growth targets
• Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences
• Extreme level of quality assurance for visual and written creative
• Flexibility and ability to work in a fast paced and dynamic environment
• Ability to think outside the box
• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
• You share insights to help the team stay ahead and make informed decisions
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration

Desirable

• We are seeking a high-energy, results-oriented Senior ABM Manager (Account Based Marketing Manager) to take lead, manage and drive revenue growth through ABM tactics focused on upper mid-market and enterprise accounts
• In this critical role, you will be responsible for developing and executing comprehensive multi-channel marketing programs that drive brand awareness, generate high-quality leads, and nurture segmented targets through the sales funnel - with several campaigns running at once
• This role will work closely with the Director of ABM and GTM, the VP of Demand Generation, and crossfunctionally with sales leaders
• You will create targeted full funnel campaigns from overall strategy creation to execution and reporting
• This role will leverage a combination of paid media, email marketing/GTM, direct mail and event marketing strategies to achieve our lead generation and revenue objectives
• Develop and execute Later’s ABM strategy for enterprise and upper-mid market accounts across 1:1, 1:few, and 1:many programs
• Partner with demand gen and sales leadership to align on ICP, account prioritization, and coverage strategy
• Ensure targets are aligned and routed with BDR and SD teams
• Launch integrated campaigns using a mix of outbound email, paid media, direct mail/gifting, webinars, and events
• Build customized content experiences tailored to buyer roles and industries (e.g. CPG, beauty, retail, QSR)
• Leverage platforms like Hockeystack and Salesforce to orchestrate and track engagement across the funnel
• Continuously optimize campaigns based on engagement signals, pipeline movement, and closed-won influence
• Report on ABM effectiveness, campaign ROI, and account progression using a structured dashboard and insights
• Evangelize ABM best practices across the marketing and sales organizations
• Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attract and retain Later customers
• Operate with an audience-oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates
• Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns
• Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with channel owners, then zooming back out to see how decisions impact the big picture and overarching company goals
• Understand campaign performance, identify trends, and draw actionable insights: Utilize platform analytics, large datasets, and other tactic specific reporting. Summarize findings for team and executive leadership
• Continuous testing and improvements: Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience
• Consistently be organized and proactive: Deliver updates and data in an effective and concise manner. Execute on experiments and campaign builds in an organized fashion for transparency and collaborative understanding of results. Take into account personal and team bandwidth, as well as task priorities to balance daily workload
• Be results-oriented: Collaborate on creating and measuring monthly lead targets and quarterly OKR
• While you will execute on as much of the production as possible, you will have crossfunctional support including design, web page creation, email marketing and ad deployment
• With crossfunctional efforts, you will lead the charge on keeping producers on track
• Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals
• Partner with the sales and product teams to ensure that leads generated are high-quality
• Partner with web and creative, and brand team for ad creative, content, and web landing page creation to support campaigns
• Work with the data and ops team to ensure that data flows smoothly between systems and that tracking and attribution are accurate
• Actively collaborate daily and weekly with the Director of ABM & GTM and VP of Demand Generation, reporting on what’s working and what’s not, blockers, and next steps
• Participate in team and company-wide meetings
• Conduct competitor research, uncovering new ideas, and ensuring our campaigns are industry-leading
• Stay updated: Keeping abreast of industry trends, new technologies, and best practices in managed channels/tactics to identify opportunities for innovation and experimentation
• View yourself as a leader at Later and a primary driver to our success
• You are the primary lead for webinars and partner marketing
• Demonstrate Later’s core values on a day-to-day basis
• We are proactive — taking initiative, asking questions, and acting with a bias toward action
• We balance long-term goals with short-term needs pushing both forward through clear prioritization
• We combine thoughtfulness with agility, embracing failure to learn and iterate
• We simplify, breaking problems into manageable parts and finding smart solutions
• We maintain high standards, scaling back scope without compromising quality when needed
• We are familiar with and committed to the customer, keeping them at the heart of every decision
• We prioritize results over activity, driven by clear intent and purpose
• We hyper-collaborate across all teams, providing alternatives when saying no
• We own challenges without blame, embracing current state and moving forward with transparency