Senior Director of Client Strategy and Integrated Solutions, Vox Media
SB Nation
$120-140k
Independent media company
Job no longer available
Independent media company
1001+ employees
Job no longer available
$120-140k
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- As SB Nation continues to grow in the different ways we reach and serve sports fans, this role requires a solutions-oriented individual who is able to flawlessly manage multiple work streams, all while balancing insights, data, and creativity to drive business growth
- 7+ years experience in ad sales/sponsorships
- Deep knowledge of, and experience in media, digital publishing, advertising, integrated marketing, or another related field within the sports industry
- A passion for content-based digital media solutions with demonstrated ability to package and optimize monetizable elements across platforms (written edit, video, audio, social)
- Aptitude for applying industry trends to content-based advertising solutions for partners
- A knack for storytelling and a creative eye, especially when developing briefs, brand positioning, and decks
- Comfortable working across the Google Workspace, Google Analytics, Google Slides or related presentation building software, and Asana
- Highly effective presentation skills with proven ability to distill complex information into digestible insights for a variety of audiences
- A strong rolodex of prospective clients and partners
What the job involves
- SB Nation is looking for a Director, Client Strategy and Integrated Solutions, SB Nation
- The business mission of the Network Development team is to drive revenue by translating and crafting our sports editorial properties into impactful experiences for brands and consumers
- With revenue as our #1 focus, we balance business requirements and audience experience
- Reporting into the General Manager at SB Nation, in this high-visibility internal and external facing role, your primary focus will be to drive network growth initiatives within our advertising business, connecting SB Nation editorial to partner marketing initiatives and analyzing key metrics to optimize advertising solutions
- In addition, you’ll identify partnership opportunities to expand sellable opportunities offered by the sports editorial verticals within the network
- Work closely with editorial leadership and revenue stakeholders to develop go-to-market strategies for editorial programs, partnerships, sponsorships and other tentpole moments, with the primary focus within our advertising business
- Partner with internal stakeholders to measure, track, and analyze the performance of editorial content, sponsorship programs, and marketing campaigns to inform future decision making
- Help build brand and agency relationships where most relevant, in partnership with the sales team to grow and strengthen SB Nation’s business, including joining sales calls and meetings to pitch and sell through editorial programs
- Inspire and motivate national sales team, educating on Vox Media on offerings including pushing top priorities and distilling information into critical selling points
- Lead the creation of sales marketing collateral, with the ability to articulate positioning
- Contribute to in-bound RFP requests, priority client programs, and business-wide ad sales growth initiatives
- Oversee the post-sale execution of sponsorships and custom brand programs, driving process excellence, flawless execution, and client happiness
- Spearhead cross-functional team collaboration across Vox Media editorial teams
- Maintain a pulse on the media industry, understanding the needs and wants of the buying community
- Assist with quarterly business reviews, providing practical sales and client success insights
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands.
Marketing through digital publishing is nothing new, but Vox Media has an interesting perspective by producing content that inspires readers to follow up on a brand, rather than suggesting they do. With numerous acquisitions at its back, and substantial investment to play with, the company will doubtless continue to scale its brands and operations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 7 more jobs at Vox Media