Digital Marketing Specialist, BookNook

Contractor

Salary not provided

Up to 30–33 hours per week at $35/hour, with a monthly cap of $5,000

Google AdWords

Junior and Mid level

Remote from US

E-Learning providers

Job no longer available

E-Learning providers

201-500 employees

B2CEducationTutoringSaaS

Job no longer available

Salary not provided

Up to 30–33 hours per week at $35/hour, with a monthly cap of $5,000

Google AdWords

Junior and Mid level

Remote from US

201-500 employees

B2CEducationTutoringSaaS

Company mission

BookNook is on a mission to ensure equitable access to rigorous and engaging instruction through technology innovation.

Job

Company

Role

Who you are

This role is for someone who understands #PaidMarketing and #MetaAds, enjoys testing and iteration, and is comfortable navigating evolving priorities and working effectively without a rigid playbook
Experience working in paid marketing, especially paid social
Comfort operating in lean environments where creative testing and thoughtful budget stewardship matter
Comfortable inside Meta Business Suite and interpreting performance signals
Organized enough to keep things moving, flexible enough to roll with change
Able to examine results, communicate insights, and suggest next steps
#HubSpot experience is a plus

What the job involves

We’re looking for a contract digital marketing specialist to support paid marketing, lifecycle efforts, and a variety of growth projects in the EdTech space
This is an hourly contract role through June 30, 2026, with the potential to extend or evolve based on fit and business needs
Supporting and running our emerging paid #B2C campaigns in Meta Business Suite #MetaAds
Testing messaging, creative, and audiences with a #GrowthMarketing mindset
Assisting with #EmailMarketing and basic lifecycle campaigns
Supporting organic social and light content execution within our #B2BMarket
Pitching in on additional marketing projects as needed (campaign support, QA, coordination, light ops)
Light support for Google Ads or other channels where appropriate (not a primary focus)

Our take

Booknook is a social enterprise on a mission to close the ever-widening gap in child literacy using technology. Providing students with wider access to tutoring and literacy support, Booknook has been proactive in gaining partnerships with schools and companies across dozens of states since it launched in 2015 - it has been teaming up over the last few years with leading education charities and non-profits such as MobileServe.

Booknook’s approach to pricing is also a notable feature of its platform - it charges for its software and tutoring on an equity system, charging less to schools with a high number of students on the free lunch scheme. This helps the company stand out as a viable learning model in a saturated market that has seen many competitors appear since remote schooling became more prevalent post-pandemic. That being said, transparency is key, and Booknook must maintain clarity with institutions and organisations about the eligibility for discounts.

Freddie

Company Specialist at Welcome to the Jungle

Insights

34% employee growth in 12 months

Glassdoor (2.8)

Company

Funding (2 rounds)

Apr 2018

$2m

SEED

Jun 2017

$1.2m

SEED

Total funding: $3.2m

Company benefits

Remote work opportunities

Company HQ

Financial District, San Francisco, CA

Leadership

Michael Lombardo

(CEO)

Previously CEO at Reading Partners, Advisory Council Alliance Member at My Brother's Keeper

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