Digital Marketing, Plaid
$87.5-111.2k
1-5 days a week in office
Infrastructure and APIs for FinTech
Be an early applicant
Infrastructure and APIs for FinTech
1001+ employees
Be an early applicant
$87.5-111.2k
1-5 days a week in office
1001+ employees
Company mission
Plaid's mission is to unlock financial freedom for everyone.
Role
Who you are
- The ideal candidate has experience in executing strategy for digital marketing channels at a fast-growing company
- Deep expertise in digital / performance marketing (3-5 years preferred)
- Experience at a fast growing company (experience in B2B preferred)
- Experience using an ABM platform and creating ABM campaigns (ideally familiar with 6Sense or other ABM platforms such as DemandBase, Rollworks, Bombora, etc.)
- Strong analytical mind; Ability to optimize short term performance (CPL) against long term returns (LTV/CAC analysis)
- Hands on experience managing large scale, global performance campaigns
- Excellent project management skills; Ability to manage multiple multi-channel campaigns at one time
- A sensitivity for branding and how each interaction impacts customer perception
- Ability to build relationships and communicate with technical and non-technical stakeholders across the organization
- Great at distilling complex analyses into easy-to-consume business insights
What the job involves
- The Growth Marketing team at Plaid is looking for an analytical marketer to help manage and scale our digital and ABM programs
- You will leverage your channel expertise, cross-departmental communication, creative skills, and an experimentation mindset to bring the right message to the right person at the right time
- In this role you will help manage Plaid’s online advertising strategy and help build a roadmap for multi-year growth
- Deploying campaigns while developing a long-term strategy for Digital Marketing across SEM, Display, Social, ABM, and Direct Buy programs and audiences
- Helping to manage and grow a significant and ever growing budget to +2x year over year
- Developing relationships with Sales stakeholders to understand how marketing contributes to business revenue
- Determining how to reach and engage our target audience with breakthrough programs and messages
- Analyzing data sets to understand our growth marketing funnel and identify opportunities for expansion
- Partnering with marketing organization across PMM + Organic + Email + Events + Customer Marketing + Partnerships
- Working with internal creative and content teams to set the gold standard for compelling digital ads and collateral
- Working with marketing operations to utilize our marketing technology stack
- Working with Business Intelligence on ongoing feedback loop to understand campaign effectiveness and ROI
Our take
Plaid builds infrastructure that allows a consumer to interact with their bank account on the web through a number of third-party applications, like Venmo, Robinhood, Coinbase, Acorns and LendingClub.
Plaid has integrated with 12,000 financial institutions in the US, Canada, the UK and Europe. About a quarter of people living in North America with bank accounts have linked with Plaid through at least one of the hundreds of apps that leverage Plaid’s application program interfaces (APIs). The platform allows companies to create financial services applications without having to hire their own team of engineers to build out a tool that connects apps to its users’ bank accounts.
This is very valuable in a world where there are increasing number of fintechs, so the demand for Plaid's services are only going to grow. Despite its strong position, it has not been immune to the difficult global economic situtation and was forced to restructure at the end of 2022, laying off some of its workforce. However it is still experiencing growth and is well-positioned to weather the current economic uncertainty.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
40% female employees
-15% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Lots of opportunities to grow within your space, the teams in Plaid Europe are small which means you are getting exposure to areas you may not in..."
Funding (last 2 of 5 rounds)
Apr 2021
$425m
SERIES D
Dec 2018
$250m
SERIES C
Total funding: $734.3m
Company benefits
- Monthly wellness stipend (gym on us)
- We offer breakfast, lunch, and dinner to keep you well-fed and healthy (when working from the office)
- From medical, life, dental and pension schemes, we’re here to support your physical, mental, and financial wellbeing
- We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids
- Every Plaid is in control of their career development with our learning stipends, tools, and trainings
- We give Plaids the freedom and flexibility to choose where they work - whether that is in a Plaid office, at home in any supported location, or a mix of both!
- Two weeks of synchronous, company-wide vacation
- We want to make sure you have time to meet your personal needs with unlimited PTO
Company values
- Impact - We are building a company in order to create outcomes for consumers, and for our customers. The work we do is focused on creating extraordinary results for both. We choose what we work on and measure ourselves by the lasting impact created.
- Grow, together - We constantly strive to learn and improve — as individuals, as a team, and as a company. We foster a culture of feedback, delivered frequently and empathetically. We are each responsible for our own growth, and for the growth of those around us.
- Embrace openness and positivity - These characteristics play an important role in how we interact with each other, and how we represent ourselves to the world. We are intentional with our openness (or clear when we cannot be), and we approach our relationships and challenges with optimism.
- Think rigorously; act with urgency - We work diligently to make sound decisions — but we also recognise that speed matters. We move with urgency to bring our work to the world.
- Make it better - Each of us is an owner of Plaid. We are committed to continuous improvement and leaving things better than we found them. It is not perfection we seek, but valuable, pragmatic improvements to our products, our company, and our craft.
- Consumer outcomes via customer love - Plaid exists to improve outcomes for consumers. The primary way we achieve this is through the love and loyalty of our customers. We work with and through our customers, always with the best interest of the consumer in mind
- Invent tomorrow - We think big and take responsibility for creating the financial ecosystem we want to exist. We don’t wait to see what the future will bring; we create it ourselves
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Zach Perret
(CEO)He was a Consultant at Bain and previously a Research Fellow and Trustee at Duke before co-founding Plaid
William Hockey
(Board Director)He was previously an associate at Bain and has since moved on from Plaid to become Co-CEO at Column
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Plaid
Andrea Cruz (DEIB Program Manager)
- We are promoting equity by continuing to build employee programs to attract and keep talent growing and thriving at Plaid.
- We foster inclusion by offering annual DEIB education.
- We are building belonging with our four Plaid Community Groups: Plaids of Colour, Plaids of Faith, PLGBTQ+ and Women+.
Share this job
View 43 more jobs at Plaid