Content Marketing Manager, DoubleVerify
$68-129k
+ Bonus / commission (as applicable) + Equity
Software platform for digital media measurement and analytics
Job no longer available
Software platform for digital media measurement and analytics
1001+ employees
Job no longer available
$68-129k
+ Bonus / commission (as applicable) + Equity
1001+ employees
Company mission
To build trust and transparency across the digital advertising ecosystem and help advertisers succeed.
Role
Who you are
- Bachelor’s degree or higher in English, literature, communications, marketing, journalism or a related field (required)
- 5+ years of experience writing and editing in a marketing role (required)
- Acute attention to detail
- Understanding of the digital advertising industry and related technologies
- Knowledge of B2B content marketing, trends and best practices
- Experience writing for products in the tech space a plus
- Data-driven and analytical mindset
- Expert-level organization and planning skills
- Excellent verbal and written communication skills
- Ability to juggle multiple projects with tight deadlines, while being flexible to accommodate shifting schedules
- Demonstrated experience working in project management systems (e.g. Monday)
- Experience working in content management systems (e.g. WordPress)
What the job involves
- Reporting to the Sr. Manager, Content Marketing, the Content Marketing Manager will work cross-functionally with our growing marketing department, interfacing with the product and sales teams
- Functionally with our growing marketing department, interfacing with the product and sales teams. This is a critical role that directly influences DV’s brand voice, product messaging and externally-facing communications
- Write and edit a variety of marketing program deliverables, including blog posts, case studies, guides, emails, white papers and website copy
- Support, plan and execute on a variety of marketing collateral
- Optimize web content using data and SEO best practices
- Ensure that messages are supportive of and consistent with marketing strategies and aligned with corporate goals
- Meet regularly with the creative and marketing teams to support DV’s content roadmap and goals
- Stay up to date with and research new product developments and industry trends to inform content development
- Produce data-driven reports and present to the marketing team to iterate, improve and maximize results
- Assist in preparing and presenting educational materials on writing best practices
- Collaborate with marketing and design to plan and develop site content
- Work with the marketing team to create audience-specific content that supports marketing goals
- Collaborate with the marketing team to analyze content performance
Our take
The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.
Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.
The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. But with a 2021 IPO, several recent rounds of funding and new product releases, it looks set to tackle its competitors head on and stay ahead of the game.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2020
$350m
GROWTH EQUITY VC
Aug 2011
$33m
LATE VC
Total funding: $396.5m
Company benefits
- Comprehensive Coverage: Because we want you to stay healthy.
- Pension Matching: 401(k) or country-specific contributions.
- Tuition Reimbursement: never stop learning.
- Generous Parental & Compassionate Leaves: putting families first.
- Onsite & Virtual Events & Wellness Activities: Team activities, wellness offerings, games and more!
- Flexible Lifestyle Spending Account: Gym, fitness class, self-care, or even pet care? You're covered for this and more.
- Mental Wellness Days: Take a day off for yourself.
- Global Access to Mental Health Resource: Investing in you being your best self.
- Hybrid Work Schedule: Making the most of your time.
- Peer Nominated Awards: Recognizing DV values in action.
- Seasonal Employee Appreciation Gifts: Enjoy summer treats and holiday sweets.
- Self-Directed Paid Time Off: You work hard. Enjoy it.
Company HQ
SoHo, New York, NY
Leadership
Mark Zagorski
(CEO)Mark joined the DOubleVerify team as CEO in 2020,. Prior to this, he was the CEO for Telaria and an Executive VP/Head of Nielsen Marketing Cloud for Nielsen. He also spent 7 years at eXelate as CRO and CEO.
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